Street Fight Daily: 12.23.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Vicks Uses Location Data to Micro-target Ads in Regions With High Incidence of Flu (New York Times)
A mobile campaign places the ads for Vicks Behind Ear Thermometer within popular apps like Pandora. Not all mothers will see the ad on their smartphones. Rather, the ads will be sent only to devices that, according to Google, are in regions experiencing a high incidence of flu. Also, the ads will only be delivered to mothers within two miles of retailers that carry the thermometer, including Walmart, Target and Babies “R” Us.

Daily Deals 2.0: Why Media Companies Will Win (Forbes)
Nimble Commerce founder Prashant Nedungadi: The industry is already beginning to transform from one-shot daily deals into a new type of local, e-commerce marketing platform fueled by publishers and beneficial for local merchants and consumers. Existing, national brands like AOL’s Patch that have extensive reach are emerging as the new winners in this space.

Facebook Launches Suggested Events Feature Based On Checkins (TechCrunch)
The service’s new “Suggested Events” helps you discover things to do that take place at venues you’ve checked in to, that friends are RSVP’d to, that are hosted by Pages you Like, or a combination. The feature could reduce the need third-party event discovery apps, and get more people out of their houses to attend concerts, club nights, and conferences.

ReachLocal Closes Down its Daily Deal Site DealOn (Daily Deal Media)
DealOn, the daily deal site acquired by ReachLocal this past February for $10 million, closed its doors this week. The closing was not totally unexpected since the site sent out emails to its subscribers earlier this month stating that December 19th would be the last day that offers would run.

The Surprising Groupon Killer? (The Motley Fool/Daily Finance)
Austin Smith and Andrew Tonner discuss how eBay is giving Groupon some competition with their PayPal daily deal program. The move will produce ultra-targeted daily deals for consumers and will create a credible threat to Groupon’s dominance.

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