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Latest Posts
Street Fight Daily: 11.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Urban Airship’s Partnership With SimpleGeo Turns Into An Acquisition (TechCrunch)
SimpleGeo has been acquired by Urban Airship for approximately $3.5 million. In July, the two companies formed a strategic partnership which was intended to provide better ways for developers to offer location-aware push notifications in their applications…
Groupon’s Product Expansion Masks Decline in Core Local Deals Business (Yipit Blog)
Groupon grew 8% in North American from Q2 to Q3 because of the new products it launched, but its core local deals business actually dropped 3%…
Public Radio Gears Up for Hyperlocal News Innovation
Federal, private and individual donors are all supporting myriad local and hyperlocal reporting experiments based at radio stations. The results of these initiatives have been mixed. Better and more replicable models are needed for cross-platform storytelling, participatory reporting that brings in a broader range of perspectives, and narrative forms that more closely reflect the shifting media consumption and sharing habits of younger users…
#SFS11 VIDEO: Yipit’s Vacanti on Why Groupon’s Bubble Has Burst
At last week’s Street Fight Summit in New York, Yipit co-founder Vinicius Vacanti said that it was clear that Groupon’s valuation bubble has burst, but the daily deals industry and the big players in it are alive and well. In this full-length video of his keynote, he describes some of the dynamics affecting the deals companies, and suggests where the industry may be headed…
Owens, Tucker Spar Over Indies’ Profitability
Last week, The Batavian’s Howard Owens penned a post on his personal blog about why independent hyperlocal sites were better positioned to be profitable long-term than scaled hyperlocal networks. Main Street Connect’s Carll Tucker, who believes that he has come upon a scalable formula for hyperlocal profitability, responded to Owens’ post last week, setting off a lively debate in the posts’ comments section over whether indies or scaled networks really have the upper hand when it comes to profitability…
Street Fight Daily: 10.31.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gilt City Picks Up BuyWithMe at a Discount (AllThingsD)
The daily deals site operated by fashion and luxury online retailer Gilt Groupe, has acquired daily deals company BuyWithMe. Gilt will be purchasing BuyWithMe’s assets, including its member and vendor lists, as well as some of its technology…
Cachet, Not Cash Fuels NYT’s Local Team-Ups (NetNewsCheck)
The New York Times’ local partnerships with the Bay Citizen, the Texas Tribune and the Chicago News Cooperative have been a boon to the legitimacy nonprofit sites and their missions to raise the level of local journalism in their markets. But some acknowledge that weighing the Times’ needs against their own can be a challenge…
Could Siri Make Hyperlocal Hypervocal?
The audible realm in my mind is a better communications medium for brain processing than the symbolic realm — which is The domain of text-based or even much video advertising. Only the very best ads cross over into true pattern recognition where our minds shine. Sounds, however, are something we are far better wired for than words. Which is why Pandora has done extremely well with its advertising response rates as compared to other forms of online media.
Local Quotables: Steve Buttry, Jeff DeBalko, Eric Friedman and more…
The best words about and around the hyperlocal industry. At the Street Fight Summit, the quote of the event came from Datasphere’s Gary Cowan. Elsewhere, John Byers cautioned on the long-term repercussions of working with Groupon and Yipit’s David Sinsky had some serious analysis on the company. Meanwhile, Journal Register’s Jim Brady and Steve Buttry both […]
Street Fight Daily: 10.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google is collaborating with discount luxury network Gilt City as it looks to expand its Google Offers deals service. The partnership comes as the search giant has been adding a number of new coupon features and retailers to its mobile payments product, Google Wallet. (PaidContent)…
The Guardian is testing a new hyperlocal service called “n0tice,” which is an attempt to create a publishing platform based on location — and it uses the metaphor of a community noticeboard to get there. (GigaOm)…
#SFS11 VIDEO: Jeff Jarvis Interviews Foursquare GM Evan Cohen
In a “fireside chat” that closed the first day of Street Fight Summit 2011 this week, BuzzMachine blogger Jeff Jarvis interviewed Evan Cohen, the general manager of Foursquare. Cohen touched on a number of different issues affecting the company, and revealed that Foursquare will soon be adding a “save” button that publishers can embed…
Case Study: For Tasti D-lite Builds Loyalty with Passive Check-Ins
“They used to call it ‘stalking,'” said BJ Emerson at the LocNav Conference this month. “Now they call it ‘location-based marketing.'” The VP of technology at Tasti D-lite has tongue firmly planted in cheek, as the frozen yogurt chain has evolved its basic punch card program into a highly digital loyalty effort involving Foursquare, Facebook and Twitter.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation