Street Fight Daily: 11.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
SCVNGR is Building Local Mobile Payments Groundswell With LevelUp (ReadWriteWeb)
Dan Rowinski: Location-based social game mechanics are not inherently transactional. That is where SCVNGR’s newest product, LevelUp, comes into play. Take merchant offers, location, game mechanics and make then transactional and you have an idea what LevelUp is trying to do in the mobile payments space.
Study: 56% of People Still Dig Daily Deals (ReadWriteWeb)
A new survey from LinkShare says that people are still going for daily deals. The online marketing solutions site surveyed 1,000 people and found that 56% would still buy from a brand they didn’t recognize if the deal arrived at the right time.
LocalUncle Says ‘Screw Google’ — Ask Humans Instead (TheNextWeb)
LocalUncle for iOS sits on top of foursquare’s API and lets you ask the community questions about the locations around you before you get there. The app promises to get your question to those at the actual location, or those who have been there before.
Batavian Thrives on Breaking News, Display Ads (NetNewsCheck)
Howard Owens continues to build business at The Batavian, which is largely driven by display ads with some more recent contest experiments. But he has also been playing a behind-the-scenes role in organizing small independent sites across the nation.
9 Reasons Groupon’s Stock Won’t Recover Soon (Business Insider)
Jim Edwards: Groupon’s stock shows no sign of recovering after crashing below its $20 IPO price last week — it’s sitting at a lowly $17.05 at the time of writing. But what caused the tumble from just over $26? Here’s a summary of the varying explanations put forth by business media.
Drumo Is Your Hyperlocal Guide to Asia Pacific’s Biggest Cities (TheNextWeb)
Drumo is an Australian startup that is aiming to make local search and content relevant and useful. The site provides local guides for eight cities across its native Australia and Asia which are populated by content from its own users, in the form of questions, answers and comments.