News and Analysis

News & Analysis

Street Fight Rolls Out Analyst Hours with Local Merchant Report

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The report—a key franchise for us—has regularly served as a guidepost for vendors seeking to expand their reach into this market. What’s been missing? A way to tie the data directly to a vendor’s business. So for the first time, we’re offering time with the report’s author, Street Fight director of research, David Card, to discuss the report’s findings directly.

News & Analysis

Street Fight Daily: Twitter Launches 24/7 News Service with Bloomberg, Uber Boosts Data Privacy

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter to Launch 24/7 News Streaming Service with Bloomberg… Uber Beefs Up Privacy Controls Amid Data Use Controversy… Now That It Knows Who’s Talking, Google Home Might Reach Its Potential…

News & Analysis

Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store

by David Hirschman Share this  
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Online retailers like Warby Parker and Bonobos have been experimenting for years with pop-up stores and actual brick-and-mortar locations. This phenomenon was the subject of a recent study conducted by ChargeItSpot, which provides cell phone charging stations for retailers and events.

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Street Fight Daily: 12.07.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google+ To Take On Foursquare With Upcoming ‘Check-in Offers’ Feature (TechCrunch)…

Only 5% of Adults Use Location-Based Checkin Apps (Mashable)…

Mobile Dining Apps LocalEats & BiteHunter Announce Partnership (TechCrunch)…

News & Analysis

Court Says Blogger Isn’t a ‘Journalist’ — Implications for Hyperlocal

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A federal judge in Portland, Oregon has declared that a local “investigative blogger,” doesn’t qualify as a journalist — calling into question whether online hyperlocal news publishers should be treated differently than traditional media.

News & Analysis

JiWire Report: Shift to Mobile Devices to Boost LBS in 2012

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As more and more consumers access the web through location-aware mobile devices, an array of location-based services — ranging from geotargeted advertising and location-based applications to mobile commerce — are poised to make serious headway in 2012

News & Analysis

Tap, Tap: Is the NFC Tipping Point Finally Here?

by Asif Khan Share this  
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This new technology creates a connection between consumer and retailer like never before. It also creates a world of possibilities for location-based marketing. The use of NFC also benefits retailers by allowing them to analyze consumer patterns more easily, connect with them, and learn what keeps them coming back…

News & Analysis

Street Fight Daily: 12.06.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare Hits 15 Million Users (BetaBeat)…

Gowalla Versus Foursquare: Why Pretty Doesn’t Always Win (TechCrunch)…
Newsday to Hire 25 in Hyperlocal Digital Expansion (Poynter)…

News & Analysis

CONFIRMED: Facebook Acquires Gowalla for Undisclosed Sum

by Steven Jacobs Share this  
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The acquisition marks the end of a long slide for the Austin-based company, which seemingly lost its “check-in” battle with Foursquare despite raising over $10 million in venture capital. In September, Gowalla relaunched as a social travel guide after a ten-month period in which the application was overhauled from the ground up…

Commentary

Why Local Will Dominate Mobile Ad Spend

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BIA/Kelsey’s U.S. Mobile Local Ad Revenue Forecast projects that local mobile ad spend will go from $320 million last year to $3.37 billion in 2015 — when it will comprise about 2/3 of overall ad spend. Why will locally targeted ads be so dominant in the coming years?

News & Analysis

Topix Legal Win Bodes Well for Hyperlocals

by Brian Dengler Share this  
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News community site Topix scored a big victory — not only for itself but other hyperlocal news publishers — when a court in Georgia ruled that Federal law protected the company from a defamation claim over user-generated content…

News & Analysis

Street Fight Daily: 12.05.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Living Social Beta Tests Premium Membership Program (Local Onliner)…

Walmart Had a Pretty Good Foursquare Black Friday (Ad Age)…

Yipit Secretly Tests Its New Foursquare Integration (TheNext Web)…

News & Analysis

Can Pandora Do Hyperlocal Ad Sales?

by Alex Salkever Share this  
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To do hyperlocal, Pandora uses the IP address of the device and maps it back to a location. This is standard geotargeting and other local advertising plays are tapping into the same idea. But the question is whether Pandora can push through with this strategy successfully by priming the sales pump with a local sales force…

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