Street Fight Daily: 12.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Google+ To Take On Foursquare With Upcoming ‘Check-in Offers’ Feature (TechCrunch)
It looks like Google+ is adding a feature that will allow users to “check-in” via the Google+ mobile application in order to receive a time-sensitive deal or discount. This feature is mentioned in Google Places’s help documentation, but has not yet been made available to business owners using the Google Places service.
Only 5% of Adults Use Location-Based Checkin Apps (Mashable)
Forrester Research surveyed 37,000 people and found that 70% had never even heard about geo-social apps. Even among the 30% of respondents who are familiar with location-based apps, only a minority use them often. Of the 5% who are active location based service users, the survey found 2% who use the apps weekly, 1% use them monthly and another 2% use them less than once a month.
Mobile Dining Apps LocalEats & BiteHunter Announce Partnership (TechCrunch)
Mobile dining apps for foodies on the go, LocalEats and BiteHunter, have announced a new content-sharing partnership. LocalEats’ users looking for a dining deal will see information from BiteHunter’s deals database, while BiteHunter’s users will see a restaurant synopsis provided by LocalEats.
How Foursquare Grew To 15M Users (ReadWriteWeb)
Alicia Eler: Foursquare’s user location data is its biggest asset. As the number of Foursquare users continues growing, and with Gowalla shutting down to join Facebook, the location-based space increasingly belongs to Foursquare. How will it innovate next?
Is Examiner.com an AOL Patch-Killer? (Business Insider)
Only three years old, local-oriented entertainment, news and lifestyle site Examiner.com had 21 million uniques and 64 million pageviews last month. According to Quantcast’s site rankings, Examiner.com is the 96th most-visited site in the U.S. — 77 spots ahead of Patch.com, which is 173rd.
Fisher Rolls Out Daily Deals Site in Seattle (NetNewsCheck)
SeattleNow.com will offer the region’s shoppers daily deals, local coupon offers and discounts to area restaurants, as well as discounts to several national retailers. The site is the first to launch under Fisher’s NOW brand, part of the company’s broadcast-to-broadband strategy, intended to create compelling digital content that can be distributed across multiple platforms.
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