News and Analysis
GoDaddy Balances Tech and Self-Service in a Fragmented Marketplace
“The way that you cut through the noise is to build products and services that are loved by the people who use them so much that they proactively tell their neighbor next to them, or proactively tell the business group they are a part of,” says the company’s product chief, Steven Aldrich.
Report: Beacons Making Sizable Impact on Retail
The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.
Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…
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Doubling Down on SinglePlatform
Your average small business owner has a limited marketing budget and precious little time to spend on their online presence — those that do have the resources want to see short term, tangible returns on their investment. SinglePlatform, a one-stop shop for restaurants to build a digital presence, may have an inside track on finessing this elusive small business relationship…
Jane Stevens: The ‘Revolution’ of Social Media and Local News
We know that news is being transformed by social media — the Facebook or Twitter effect, for short — but do we really understand that what’s happening, especially at the local level, can be, and maybe should be, a revolution? I borrow that potent description from journalist Jane Stevens, whom I recently caught up with to talk about how social media is transforming local…
Street Fight Daily: 12.22.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
DealFind Launches Its Version Of Groupon Now: ‘Everyday Deals’ (TechCrunch)…
AOL Shareholder: Patch Will Lose ‘As Much As $150M in 2011’ (Business Insider)…
The Power of Foursquare (TechCrunch)…
AT&T Interactive VP: The Future of the Local Ad Stack
With a little over 1 billion in yearly revenues, AT&T Interactive, the offshoot of AT&T Inc. that handles its digital advertising efforts, has grown substantially, leveraging the massive sales network associated with the yellow pages print business to create a handful of digital advertising products with a deep roster of local advertisers…
Street Fight Daily: 12.21.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hyperlocal Industry Set for Hyper-speed Changes, More Experiments (UNY Startups)…
2012 Will See Local TV Stations Expand Digital Footprint (Nieman Lab)…
9 Daily Deal Acquisitions in 2011 — Good for Some Not for Others (Daily Deal Media)…
Street Fight Daily: 12.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
How Siri Could Help Boost Location-Based Services (GigaOm)…
Eeve Creates Location-Based Photo Groups (TechCrunch)…
Localscope for iPhone: A Browser For the Real World (ReadWriteWeb)…
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