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5 Platforms Brands Can Use for Smarter Customer Communications
By repurposing customer data from connected platforms, like point-of-sale and customer-relationship-management systems, marketers are able to generate more personalized digital content. Here are five marketing platforms that use predictive technology to improve communication and increase engagement.
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Alex’s Holiday Wishes for Hyperlocal
Personal Fight columnist Alex Salkever writes his list of what he wants to see in hyperlocal in the coming year: more “new, easy ways” for SMBs to get into the game. He’d also like to see Facebook build “an app to allow hyperlocals to build out truly robust offerings. Directories, collaborative content, editing, privileges – like a basic CMS but in the FB platform.”
Local Quotables: Crowley, Owens, Gallo, Cheong and more…
The quote of the week goes to the folks at Starboard Value LP, which owns a 4.5% stake in AOL and holds a seat on the board. In a letter to the company, Starboard went on the attack against AOL’s media business… with a pointed mention of Patch. The Batavian’s Howard Owens predicts Patch won’t survive 2012; journo Jane Stevens gets revolutionary; and Foursquare’s Dennis Crowley weighs in on Siri…
Street Fight Daily: 12.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Vicks Uses Location Data to Micro-target Ads in Regions With High Incidence of Flu (New York Times)…
Daily Deals 2.0: Why Media Companies Will Win (Forbes)…
Facebook Launches Suggested Events Feature Based On Checkins (TechCrunch)…
Doubling Down on SinglePlatform
Your average small business owner has a limited marketing budget and precious little time to spend on their online presence — those that do have the resources want to see short term, tangible returns on their investment. SinglePlatform, a one-stop shop for restaurants to build a digital presence, may have an inside track on finessing this elusive small business relationship…
Jane Stevens: The ‘Revolution’ of Social Media and Local News
We know that news is being transformed by social media — the Facebook or Twitter effect, for short — but do we really understand that what’s happening, especially at the local level, can be, and maybe should be, a revolution? I borrow that potent description from journalist Jane Stevens, whom I recently caught up with to talk about how social media is transforming local…
Street Fight Daily: 12.22.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
DealFind Launches Its Version Of Groupon Now: ‘Everyday Deals’ (TechCrunch)…
AOL Shareholder: Patch Will Lose ‘As Much As $150M in 2011’ (Business Insider)…
The Power of Foursquare (TechCrunch)…
AT&T Interactive VP: The Future of the Local Ad Stack
With a little over 1 billion in yearly revenues, AT&T Interactive, the offshoot of AT&T Inc. that handles its digital advertising efforts, has grown substantially, leveraging the massive sales network associated with the yellow pages print business to create a handful of digital advertising products with a deep roster of local advertisers…
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