News and Analysis
Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Walmart’s Expensive New E-Commerce Operation Compete with Amazon?… Uber Faces Federal Inquiry Over Use of Greyball Tool to Avoid Authorities… Mark Zuckerberg Is Still in No Hurry to Monetize Facebook Messenger…
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Media Companies Slam SOPA Alternative — What It Means for Hyperlocals
Representatives of large media companies are opposing a new anti-piracy bill introduced by U.S. Senator Ron Wyden (D-Ore.) and Representative Darell Issa (R-Calif.) that offers an alternative to another bill — the Stop Online Piracy Act (SOPA) — which critics say place to much burden on hyperlocal news publishers and other web sites…
Street Fight Daily: 01.09.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Microsoft Finally Dumps Deal Provider Now Owned by Google (AllThingsD)…
Groupon’s New Year’s Resolution? To Make Money on Yours! (AllThingsD)…
Politicians’ Spending on Digital Ads Skyrockets (Mashable)…
In 2012: Local Loyalty Flameout, 2nd Wave of Hyperlocal News Sites
Last column, I wrote a quick end-of-year wish list for hyperlocal advertising and related matters. This column, since it’s already far too late to make predictions, I am going to go ahead and make some. Because, I think, 2012 will be a year of many changes for hyperlocal. Post-haste, here are my three predictions.
Local Quotables: Moyal, Mims, Tolles, Lessin and more…
As the first week of 2012 commences, everyone is speculating about what will happen this year in the hyperlocal industry. Jonathan Moyal sees Lucky Ant helping communities play a bigger role in local business. Jeremy Mims predicts growth for Groupon and Michelle Jones hopes to create an alternative to Yelp. Also, Sam Lessin describes how Facebook’s check-in with timelines is an entirely new kind of LBS and more.
PODCAST: This Week in Location-Based Marketing — LBS in 2012
In this episode of This Week in Location Based Marketing, a video podcast from the Location Based Marketing Association, hosts Rob Woodbridge and Asif Khan try to make sense of the rapid-paced location based world that was 2011 and cobble together a few thoughts on what 2012 will look like…
Street Fight Daily: 01.06.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Armstrong: ‘Really Large Amount’ of Patches to Be Profitable by End of 2013 (Dow Jones Newswires)…
GoLocal24 Expands Into Massachusetts, Hires Veteran Newscaster (Boston Globe)…
Groupon Still Chasing $25 Billion Mirage (Forbes)…
Case Study: Delaware Coffee Shop Sees 50% Return for Daily Deal Customers
At The Java House Café in Middletown, Del., (pop. 18,871), Cleo Clarke has run promotions with a couple of daily deals sites. She’s managed to turn 50% of those group coupon buyers into repeat customers. Clarke is now exploring Foursquare as a way to tap into her tech-savvy customer base — 90% of whom currently use smartphones…
Local Spend on Social Media to Increase Seven-Fold by 2016
A new report from Borrell Associates indicates that local merchant spending — not simply presence — on social media will explode over the next four years. Total local online social spend is estimated to grow from $1.1 billion in 2011 to $7.8 billion in 2016, with the local’s share of the total spend doubling from 12 percent to 24 percent over the same period…
Street Fight Daily: 01.05.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Merchant Center Now Shows If Customers Love or Hate Your Deals (TechCrunch)…
Groupon’s Drop Below IPO Price Reflects Daily-Deal Risks (Bloomberg BusinessWeek)…
PayPal: Mobile Payments and Location-based Offers Go Hand-in-Hand (GigaOm)…
The Problem With Local Online Advertising — It’s Ugly
Advertising can really be an eyesore, and a lot of local online advertising elicits consumer aversion. It’s only a matter of time before it becomes obvious to local merchants that bombarding local residents with “visual pollution” in the form of banner ads on hyperlocal sites is on the way out…
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