News and Analysis
Why Google Play Sees Complementary Roles for Travel and Local Apps
A few taps is all it takes with an app to book travel arrangements or order dinner — and while those sound like vastly different services they can intersect in numerous ways, according to Jeena James, global head of travel and local for Google Play. James caught up with us recently to discuss how apps can be contextual on multiple levels.
Street Fight Daily: As Echo Upgrades, Microsoft Releases Rival, Deliveroo Eats Up Competitor Maple
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Plans to Unveil New Echo… Food Delivery Startup Maple Shuts Down and Sells to Deliveroo After Raising $29 Million… Now Profitable, Patch Wants to Be a Platform for Other Local News Outlets…
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4 Ways Hyperlocal Vendors Are Helping Merchants Run Efficient Campaigns
In addition to battling it out over features and functionality, more and more platforms and services are upping their game in the way they work one-on-one with merchants. Here are a handful of the ways hyperlocal companies have begun providing support and information to help businesses run more successful deals…
Street Fight Daily: 01.17.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google Launching Goofy Game to Promote Location Products in Google+ (ReadWriteWeb)…
Groupon CEO Andrew Mason Defends His Decisions on ’60 Minutes’ (AllThingsD)…
How Well Your Deal Sells is Inversely Proportional to Its Amount of Fine Print (Zuupy)…
Local Quotables: Hartley, Gardner, Thompson and more
This week’s quotes focus on advertising, technology and new businesses. Sarah Hartley describes how the end of a site can be good while Scott Thompson, newly-appointed CEO of Yahoo talks about the beginning of a new Yahoo. Pat McDevitt discusses the community’s role in advertising, Jonathan Gardner talks about how advertising will change and more.
Street Fight Daily: 01.13.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Urban Airship To Shutter SimpleGeo Services In March, With Factual Picking Up The Slack (TechCrunch)…
Rue La La Operator Lays Off 65 Workers, Plans to Shutter SmartBargains (Boston Globe)…
Why Foursquare Won’t Share Location Data With Google (FastCompany)…
Foursquare Brings Tips Feature Explore to the Web
What the web version executes most successfully is in making Foursquare’s extensive user-generated content consumable through a single keyword search. Over the past 9 months, Foursquare has created an ecosystem of users, brands, and developers to generate and structure location-based content without the massive costs associated with scaling hyperlocal information…
Case Study: A Michigan Yoga Studio’s Tips For Managing Deal Customers
When Eric Paskel ran his first Groupon promotion in January 2011, he knew it was going to be big. What he hadn’t expected, however, was to get hit with 3,000 new clients by 11 a.m. on the day his deal premiered. In the year since then, the owner of Yoga Shelter has sold approximately 15,000 daily deal coupons. But no longer with Groupon…
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