News and Analysis
xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape.
#SFSNYC: Inside Amazon’s Voice-Search Strategy
Dave Isbitski, chief evangelist for Echo and Alexa at Amazon, sat down with Street Fight on Wednesday to discuss Amazon’s voice strategy and the implications of voice-search technology for local businesses.
#SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?
At Street Fight Summit on Wednesday, Street Fight columnist Damian Rollison sat down with three digital marketing insiders to discuss how their companies provide value to small and medium-sized businesses — and how to strike the right balance between automation and customer engagement.
Latest Posts
Using LevelUp To Build Brand Loyalty
Forget the paper punch cards and plastic key fobs that most people associate with small business rewards programs. In an effort to grab the attention of customers and promote true brand loyalty, today’s SMBs are looking for digital alternatives. LevelUp, the mobile-payments-meets-loyalty program, has quickly become the frontrunner in this race…
Street Fight Daily: 03.05.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp is worth $1.5 billion… Now what? (GigaOm)…
How Newspapers Are Faring Trying to Build Digital Revenue (Pew Research)…
Square’s Register and the Return of the Mom-and-Pop Shop (GigaOm)…
Get Place-based Reminders Where and When They Matter
Location-based reminders function similarly to regular reminders – but rather than being reminded at a specific time, the reminder comes when you are at a specific location…
PODCAST: This Week in Location-Based Marketing — Groupon, Banjo
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Groupon’s recent acquisitions, Google’s launch of a product fit for 2008, Toyota going extreme in Belgium, Caterina Fake’s Pinwheel and a report that shows the futility of mobile ad display + Banjo founder Damien Patton…
Media Surveys Give Hyperlocals Short Shrift
What’s needed is a survey that’s as thorough as Pew’s but which is confined to those communities with at least one credible independent site as well as a network site — like a Patch or Main Street Connect outlet — and at least one “legacy” (newspaper or local TV) site…
Street Fight Daily: 03.01.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
LevelUp Now Seeing $1M Per Month In Transactions; Launches API (TechCrunch)…
Facebook Premium: Ads Everywhere, Ads Everywhere, Ads (BetaBeat)…
Foursquare Dumps Google, Goes Open-Source for Maps (ReadWriteWeb)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Why AI Describes Locations Differently