News and Analysis
Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space
One of the earliest hyperlocal networks for parents is Macaroni Kid, which was founded by “recovering lawyer” Joyce Shulman and her husband, marketing entrepreneur Eric Cohen, in their community on Long Island in 2009. In this Q&A, Cohen talks about the company’s recent acquisition of also-well-established Stroller Traffic.
Street Fight Daily: Amazon’s Shipping Ambitions, Search Engines Remain Crucial to Local Discovery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Plan to Dominate the Shipping Industry Is Taking Shape… Most Internet Users Prefer Search Engines to Find Local Products… Publishers Say Facebook Can Save Instant Articles with Better Data, Subscription Tools…
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6 CRM Tools for Better Daily Deal Customer Retention
Merchants who go into their promotions with systems in place to manage and track the influx of new customers report significantly higher levels of satisfaction. Here are six popular CRM tools that can help track redemptions, collect email addresses, analyze revenue data, and drive repeat sales long after their promotions have ended.
Street Fight Daily: 01.10.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Local Services Marketplace Thumbtack Raises $4.5 Million (TechCrunch)…
Patch Dispatches Little Green Truck to Primary States (Capital New York)…
TaskRabbit Acquires Service Provider Directory SkillSlate (TechCrunch)…
One Last Round of 2012 Predictions: Deals, Photo-Sharing, and Google Killers
In the coming year, the big names in mobile local usage (i.e. Yelp, Foursquare) will start to monetize their apps for the first time; U.S. mobile ad revenues will grow 50 percent over 2011, reaching $1.6 billion in 2012; and better targeting and personalization will replace deep discounts as the user “hook” for deals companies…
Media Companies Slam SOPA Alternative — What It Means for Hyperlocals
Representatives of large media companies are opposing a new anti-piracy bill introduced by U.S. Senator Ron Wyden (D-Ore.) and Representative Darell Issa (R-Calif.) that offers an alternative to another bill — the Stop Online Piracy Act (SOPA) — which critics say place to much burden on hyperlocal news publishers and other web sites…
Street Fight Daily: 01.09.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Microsoft Finally Dumps Deal Provider Now Owned by Google (AllThingsD)…
Groupon’s New Year’s Resolution? To Make Money on Yours! (AllThingsD)…
Politicians’ Spending on Digital Ads Skyrockets (Mashable)…
In 2012: Local Loyalty Flameout, 2nd Wave of Hyperlocal News Sites
Last column, I wrote a quick end-of-year wish list for hyperlocal advertising and related matters. This column, since it’s already far too late to make predictions, I am going to go ahead and make some. Because, I think, 2012 will be a year of many changes for hyperlocal. Post-haste, here are my three predictions.
Local Quotables: Moyal, Mims, Tolles, Lessin and more…
As the first week of 2012 commences, everyone is speculating about what will happen this year in the hyperlocal industry. Jonathan Moyal sees Lucky Ant helping communities play a bigger role in local business. Jeremy Mims predicts growth for Groupon and Michelle Jones hopes to create an alternative to Yelp. Also, Sam Lessin describes how Facebook’s check-in with timelines is an entirely new kind of LBS and more.
PODCAST: This Week in Location-Based Marketing — LBS in 2012
In this episode of This Week in Location Based Marketing, a video podcast from the Location Based Marketing Association, hosts Rob Woodbridge and Asif Khan try to make sense of the rapid-paced location based world that was 2011 and cobble together a few thoughts on what 2012 will look like…
Street Fight Daily: 01.06.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Armstrong: ‘Really Large Amount’ of Patches to Be Profitable by End of 2013 (Dow Jones Newswires)…
GoLocal24 Expands Into Massachusetts, Hires Veteran Newscaster (Boston Globe)…
Groupon Still Chasing $25 Billion Mirage (Forbes)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation