News and Analysis
Why TGI Fridays Is Thinking About Marketing Like a Startup
While marketers always try to understand trending topics among customers, for a national restaurant chain it also means finding ways to listen and react quickly at the local level. Sherif Mityas, who will speak at Street Fight Summit, says his company is working to connect more personally with the chain’s customers.
Street Fight Daily: Facebook Suffers Data Collection Setback Abroad, Pitfalls of Location Tech for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Gets Slap on the Wrist from 2 European Privacy Regulators… Brands: Prioritizing Location-Based KPIs Can Have Its Drawbacks… Uber Won’t Be Forced to Stop Developing Self-Driving Cars During Its Lawsuit with Alphabet…
The Current State of Google Maps — Fake News, Fake Reviews
“It’s incredible to me that given all of Google’s focus on new local products that they are still getting some of the basics wrong,” Mike Blumenthal tells David Mihm. “People who rely on Google more and more to find local businesses need to know that the fundamental metric of the business quality, reviews, is fair and well policed.”
Latest Posts
Street Fight Daily: 01.26.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups..
BofA, Rivals Look to Get In on Groupon’s Game (Wall Street Journal)…
Tibbr Has a New Twist on Geolocation (ReadWriteWeb)…
Groupon Criticized For Literally Peddling Snake Oil (Atlantic Wire)…
Street Fight Daily: 01.25.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Deals Coming to Tourist Kiosks in Chicago (Crain’s Chicago Business)…
Location-Based Shopping App Shopkick Now 3 Million Users Strong (TechCrunch)…
GuideHop and iStopOver Team Up To Fuse Local Activity and Rental Discovery (TechCrunch)…
8 Scheduling Tools For Managing Deal Customers
When running a daily deal, some merchants can expect hundreds — if not thousands — of calls and emails from new clients. In an effort to combat this problem and free up phone lines, a number of vendors offer online scheduling tools that reduce the heavy lifting for small business owners. Here are eight popular scheduling systems being used by SMBs to properly manage the influx of deal customers.
Yext CEO: ‘Fairly Intense Consolidation’ En Route for Local Marketers
In July, Yext raised $10 Million to fund its new Power Listings product, and the company has since amassed a massive customer base, onboarding over 40,000 paying subscribers in a little over a year after the launch. Street Fight caught up with the company’s CEO, Howard Lerman, to take a deep dive into the business of local information and to talk about which hyperlocal companies he sees coming out on top…
Street Fight Daily: 01.24.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gilt Groupe Cuts Include 10 Percent of Employees and Two Executives (AllThingsD)…
Foursquare’s an API Billionaire: ‘Thousands per Second’ (Programmable Web)…
Local Online News to get TMZ Slant in L.A. (NetNewsCheck)…
Lessons for Hyperlocal Publishers in Cheerleader’s Defamation Suit
Immunity for defamatory claims are limited only to circumstances in which a user has uploaded content without the knowledge or encouragement of the publisher. Immunity likely is lost once publishers become involved in selecting or editing user content, or if the publishers add their own negative comments.
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