News and Analysis
#SFSNYC: Inside Amazon’s Voice-Search Strategy
Dave Isbitski, chief evangelist for Echo and Alexa at Amazon, sat down with Street Fight on Wednesday to discuss Amazon’s voice strategy and the implications of voice-search technology for local businesses.
#SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?
At Street Fight Summit on Wednesday, Street Fight columnist Damian Rollison sat down with three digital marketing insiders to discuss how their companies provide value to small and medium-sized businesses — and how to strike the right balance between automation and customer engagement.
#SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally
Brick-and-mortar stores are not the only companies that stand to gain from local strategies: brands without their own physical stores and business-facing enterprises, too, must go local to reach their market potential.
Latest Posts
Co-Founder Naveen Selvadurai Leaving Foursquare
Just ahead of the third anniversary of foursquare’s launch, co-founder Naveen Selvadurai has announced that he will be transitioning out of the company at the end of the month. Selvadurai will remain on the company’s board, but did not elaborate on his plans for the future…
New ‘Consumer Bill of Rights’ for Mobile Apps — What It Means for LBS
Following new regulatory pressure over consumer privacy in mobile apps, the Electronic Frontier Foundation and TRUSTe have unveiled ta new “consumer bill of rights” and other products to help mobile app developers provide more transparency to consumers using mobile devices…
UK Location-Based App Uberlife Comes Stateside for SXSW
Instead of letting users check-in or constantly broadcasting their location, uberlife works like a hybrid between Facebook events and Foursquare. If an uberlife user wants to meet people in their vicinity, they can create a hangout on the app and followers in the nearby area receive a notification about where that user is or is going to be…
Using LevelUp To Build Brand Loyalty
Forget the paper punch cards and plastic key fobs that most people associate with small business rewards programs. In an effort to grab the attention of customers and promote true brand loyalty, today’s SMBs are looking for digital alternatives. LevelUp, the mobile-payments-meets-loyalty program, has quickly become the frontrunner in this race…
Street Fight Daily: 03.05.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp is worth $1.5 billion… Now what? (GigaOm)…
How Newspapers Are Faring Trying to Build Digital Revenue (Pew Research)…
Square’s Register and the Return of the Mom-and-Pop Shop (GigaOm)…
Get Place-based Reminders Where and When They Matter
Location-based reminders function similarly to regular reminders – but rather than being reminded at a specific time, the reminder comes when you are at a specific location…
PODCAST: This Week in Location-Based Marketing — Groupon, Banjo
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Groupon’s recent acquisitions, Google’s launch of a product fit for 2008, Toyota going extreme in Belgium, Caterina Fake’s Pinwheel and a report that shows the futility of mobile ad display + Banjo founder Damien Patton…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem