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Street Culture: Six Vertical Pivoting its Culture with its Company
Starting your own tech company often comes with a painful side effect, says Joshua Enders, managing partner of client success at digital commerce company Six Vertical: âItâs an absolute grind. Itâs like getting punched in the stomach multiple times a day,â Enders says. âIâm speaking from experience.â
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J-Students Go Local: Inside NYU’s East Village Hyperlocal Site
As editor of The Local’s East Village blog, Daniel Maurer teaches his students about community reporting in the streets around their campus â letting them wet their feet online, and sometimes get picked up by the Times. The site is fully funded, but part of Maurer’s mission is also to remake the site into a viable business by bulking up restaurant coverage and other service features, setting the groundwork for ad sales, and potentially planning a neighborhood events series…
Street Fight Daily: 02.07.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Agrawal: Yelp Advertising Is a Rip-off for Small Advertisers (VentureBeat)…
Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal (TechCrunch)…
Facebook Is Bringing Ads to Mobile Apps (Mashable)…
Local Stores Become Showrooms for Online Buying
“Showrooming” refers to the act of using local stores as showrooms for more price-competitive online purchases. Retailers can get on the right side of this trend by beating Amazon at its own data-centric game. That means launching apps — or working with those that aggregate retail feeds, such as Milo — through which personal recommendations and incentives are offered to in-store buyers…
Hyperlocals Need to Protect Their Social Media Branding
Customer lists, brand names, and social media accounts are valuable assets for hyperlocal news publishers, and they should be protected like money. Publishers should put agreements in place to stipulate that any online accounts provided in connection with site business remain with the publisher upon termination of any relationship…
Street Fight Daily: 02.06.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Facebookâs IPO: The Good, the Bad and the (Local?) Future (BIA/Kelsey)…
Why Context Is King in the Future of Digital Marketing (Mashable)…
Gilt Groupe Snags New Chief Marketing Officer from JustFabulous (AllThingsD)…
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