News and Analysis
Street Fight Daily: Instagram Beats Facebook for Brands, Twitter Aims to Jumpstart Ad Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Gives Brands and Celebrities Up to 400% More Engagement than Facebook… Twitter Hires AdTech Veteran Bruce Falck to Rejuvenate Advertising Tools… Identifying Mobile Shoppers is a Top Priority for 70% of Retailers…
After Fits and Starts, Collaborative News Is Finally Making Headlines
For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better.
Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… I/O 2017: Everything Coming to Google Assistant… Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon… Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them…
Latest Posts
Street Fight Daily: 02.01.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook Set to IPO Today (New York Times)…
Shopkick Scored $110M for Partners in 2011 (GigaOm)…
Top Three Reasons NOT To Do a Local + Online Startup — And What To Do Instead) (Crash Dev)…
As Facebook Readies IPO, Local Strategy Is in Focus
Considering that 70% of small businesses already use Facebook as a promotional tool through Pages, the company has a serious leg up on the competition. Transitioning these users into paying customers means cutting into Google’s massive market share of local ad spend, and potentially replacing the search giant as the de facto marketing tool for local businesses online…
Street Fight Daily: 01.31.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon’s ‘Weird’ CEO Takes on Critics (Wall Street Journal)…
Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays (TechCrunch)…
Will Groupon Get Lampooned in New CBS Sitcom? (Forbes)…
How Should Hyperlocal Sites Handle User Information?
Publishers should be transparent on their information practices with their users. Such transparency should include what information publishers collect from their users, how the information may be used, whether publishers may share such information, what choices users have with their information, and keeping such data secure…
Street Fight Daily: 01.30.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
LivingSocial Now At 5,000 Employees, Half The Size Of Groupon (TechCrunch)…
Foursquare Brand Pages Become Chain-Friendly (About Foursquare)…
Pinterest Becomes Top Traffic Driver for Retailers (Mashable)…
Twitter, Summify and the New Local Relevance Layer
We’ve already seen on Street Fight how Flipboard can be turned into a hyperlocal news feed. And that’s exactly where I see possibilities or Twitter in Summify. Flipboard is an amazing presentation layer, but following raw Twitter streams via lists and then dumping them into Flipboard does not surmount the signal-to-noise problem. Drop Summify into the mix and things get more interesting. Further, add the ability to more easily build lists based on geolocation of the tweets and you might actually have a very interesting hyperlocal content stream with huge implications for local businesses…
Local Quotables: Dorsey, Josic, Brody & More
This week’s top quotes come from Twitter and Summify as they discuss their new partnership in order to increase delivery of instant, relevant news. This week also features Harvard researchers explaining why some ventures succeed and Boyan Josic of Daily Deal Media asserting the growing success of daily deals companies…
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