News and Analysis

Street Fight Daily: SMBs Struggle with Social, Pinterest’s Appeal for Brands Climbs

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Small Businesses Are Missing the Boat on Social… Pinterest is Quietly Gaining a Foothold Among Marketers… WaWa, Walgreens and Others Try to Clean Bad Map Data…

Street Fight Daily: Twitter Boosts Brands, Facebook Equips Publishers with Data-Based Ad Tools

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Created an Ad Format to Help Brands Directly Message Users… New Facebook Tool Handles Media Companies’ Video Ad Sales… Uber to Repay Millions to Drivers, Who Could Be Owed More…

Photobucket Driving Targeted User Experiences With New Cuebiq Partnership

Share this:

Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.

Latest Posts

Street Fight Daily: 02.13.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Adds ‘Thumbs Up’ Feedback on Deals (Bloomberg)…

Foursquare and NFC: How the Two Can Help Each Other (GigaOm)…

How NPR Drove Traffic to a Local Station by Geotargeting Stories on Facebook (Nieman Lab)…

NPR’s Bob Garfield: Hyperlocal News Ventures Doomed

Share this:

Media analyst Bob Garfield has put a voice behind the industry rumblings about hyperlocal news ventures. As standalone business operations, hyperlocal news “just doesn’t make for a sustainable financial model,” Garfield said in a recent video interview with Borrell Associates.

Advice for Patch’s New Content Chief

Share this:

If Patch can create an easy way for communities to report on sports events — with minimal or no effort — and then serve up that content in a relatively readable format, the upside would be huge. Also, get rid of your middle management layer. All of it. Hyperlocal works best in conditions of hyper-autonomy, without an overseer and a style enforcer…

Local Quotables: O’Shaughnessy, Kelt, Ramsey and more

Share this:

Tim O’Shaugnessy talks merchant reups (80 percent!); Group Commerce’s Jonty Kelt makes a plug for the content-commerce combination that took the Social Commerce conference by storm; and Mathew Ingram snarks at Sky News’ Twitter automation…

Street Fight Daily: 02.10.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Where Does Arianna Fit Into AOL’s New Patch Plans? (PaidContent)

Dear Patch: I Was Hyperlocal Long Before You (Romenesko)

Groupon Hires Paul Taaffe to Improve the Online-Coupon Site’s Public Face (Bloomberg)

PODCAST: This Week in Location-Based Marketing — Yowza, Foursquare

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Telus’s partnership with WagJag, MomentFeed’s intensifying relationship with Foursquare, Facebook’s IPO, Yowza and CardSpring tap someone else’s money, and Foursquare’s Holger Luedorf talks about the company’s future…

Tagwhat: Creating Location-Based Stories

Share this:

Foursquare gave us location-based community and merchant information and established check-in behavior among consumers. Now Tagwhat, a Colorado-based company, hopes to build on that legacy by enhancing users’ location experience with what they call a “mobile encyclopedia of where you are.”

Foursquare Brings Explore Update to Mobile

Share this:

The once geo-social-pioneer-turned-local-juggernaut, has updated its Android and iPhone applications with many of the local search features launched a few weeks ago on Explore for the Web — namely, better filters and in-search photos, as well as improved recommendations through wider access to Foursquare’s dynamic dataset…

Street Fight Daily: 02.09.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Reports Quarterly Loss, But Beats Revenue Expectations (AllThingsD)

AOL Hires Chief Content Officer for Patch (Reuters)

‘There Are No Layoffs Planned,’ Says Patch (Romenesko)

Street Fight Publishes First Research Report, ‘The Local Merchant’

Share this:

More and more hyperlocal businesses are trying to perfect a pitch that will convince local merchants that their product is the best vehicle for getting a targeted message out to potential customers. But what are local merchants really looking for in a digital advertising platform?