News and Analysis

News & Analysis

Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Voice-Enabled Speaker Usage to Grow Nearly 130% This Year… TripAdvisor Embraces Online Food Delivery with GrubHub Integration… As IPOs Pick Up, Big Startups Hold Out…

News & Analysis

Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Ninth Decimal, Netsertive, and Instacart.

News & Analysis

Raise Report: Sense360, Yieldify, Heap Secure New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for LoveCrafts, Orbital Insight, Bonsai, and Farmdrop.

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News & Analysis

Could Pinterest Follow Yelp Down the Local Path?

by Alex Salkever Share this  
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I am fairly certain that a class of local Pinters will begin to emerge who have followers and who specialize either in a city or a part of a city and, most likely, down to a specific specialty. And this will happen because Pinterest is an extension of blogging and tweeting, really. Lots of pins actually drive through to a blog post, in fact, so it’s already seen as a traffic augmentation vehicle. I see Pinterest getting integrated into social media dashboard tools that will make it easy for local merchants running Facebook pages to add a Pinterest stream to their arsenal.

News & Analysis

Local Quotables: Armstrong, Radcliffe, Andrzejewski and more

by Isa Jones Share this  
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Tim Armstrong was back out there defending Patch again this week. Elsewhere, researchers noted the rapidly growing influence of Pinterest, which is gaining on Twitter as a traffic driver. Over at Foodspotting, Alexa Andrzejewski corrects any misconceptions there might be that her company is just “Instagram” for food. Damian Radcliffe says LBS products “haven’t quite lived up to the hype.”

News & Analysis

PODCAST: This Week in Location-Based Marketing: Evi, LocalBeat, Shopcastr

by Asif Khan Share this  
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Hosts Rob Woodbridge and Asif Khan look at the latest SIRI competitor, Evi, the location tool LocalBeat in India, Groupon’s kiosk play, a great example of relevant and smart location-based mobile marketing by the First TransPennine Express, and Matt O’Leary from Shopcastr.

News & Analysis

Street Fight to Participate at First Euro Deals Event

by The Editors Share this  
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There are over 1500 daily dealers operating in Europe, and Stavros Prodromou, the conference’s organizer, says that the event is meant to spur collaborations and partnerships between the various companies working in the space…

News & Analysis

Street Fight Daily: 02.03.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Mobile Ad Network Mojiva Reaches 1 Billion Devices (TechCrunch)…

Gilt City Gets New Look — Providers Members with Improved Shopping Experience (Daily Deal Media)…

News & Analysis

Trover Updates With Curation Tools and Revamped Newsfeed

by Steven Jacobs Share this  
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The location-based photo sharing service that launched in April has added some substantial new features to its mobile application, with lists, tagging, and a revamped newsfeed, which brings users’ curatorial activity (i.e. ‘thanks,’ comments, and list-adds) into the thread…

Case Studies

Case Study: Sandwich Chain Becomes a Believer in the End of the Wallet

by Stephanie Miles Share this  
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Mobile payments and loyalty program LevelUp provides Sebastians restaurant owner Mike Conley with far more customer information — like return rates and lifetime spending histories — than he could have ever gotten from a punch-card system. More than 2,200 customers are now using LevelUp to pay at his restaurant and Conley says customers who use the platform spend more per visit…

News & Analysis

Street Fight Daily: 02.02.12

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AOL’s Armstrong: Some Patches DID Turn Profitable in 2011 (Forbes)…

LivingSocial lost $558 million in 2011 (Washington Post)…
Luxury Flash Sales Sites Regroup After Layoffs (BetaBeat)…

News & Analysis

LivingSocial Sales Chief: Relationships With Merchants Are ‘Key Focus’

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Mandy Cole, the company’s SVP of sales, spoke with Street Fight recently about how LivingSocial is moving away from the classic notion of daily deals, the importance of mobile, and why developing relationships with merchants will always be the company’s top priority.

News & Analysis

Study Finds Local Online Ad Outlook Strong; Calls for Mobile Regulation

by Brian Dengler Share this  
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Marketers are becoming bullish about their current and future investment in local advertising, particularly in local online media, according to a study released this week by GMSLocal. However, members of Congress such as Rep. Edward Markey (D-Mass.) believe that the mobile technology that could drive such growth may need stricter regulation…

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