News and Analysis
Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…
If the Gym Fits, Reserve It — Startup Makes It Easy to Never Miss a Workout
A bloom of new companies are aggregating gyms and offering single subscriptions to all of them with one “membership.” FitReserve saw the simplicity and convenience in such a program back in 2015 when three co-founders launched to fill what CEO and co-founder Megan Smyth calls a void in the market.
Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…
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PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk focus on some timely stories from some of the companies that made a splash at the recent Big Show conference in New York. Topics include cloud analytics company NearBuy, geofencing service LocalPoint and Foursquare’s foray into the menu business…
Street Fight Daily: 01.27.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Shoply Aims To Socialize Ecommerce (TechCrunch)…
Nielsen Adds Hyperlocal Metrics (Mediapost)…
Security Concerns Surround Mobile Payments and Coupons (ReadWriteWeb)…
Case Study: Using Deal Sites To Fill Rooms At Off-Peak Times
Companies in the travel and tourism industry have been quick to jump on the daily deals bandwagon in an effort to boost occupancy rates in a sluggish economy. The revenue manager at Charlestowne Hotels says he’s contacted by deal companies all the time, and that he chooses which businesses to work with based on how much they’re willing to negotiate…
Street Fight Daily: 01.26.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups..
BofA, Rivals Look to Get In on Groupon’s Game (Wall Street Journal)…
Tibbr Has a New Twist on Geolocation (ReadWriteWeb)…
Groupon Criticized For Literally Peddling Snake Oil (Atlantic Wire)…
Street Fight Daily: 01.25.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Deals Coming to Tourist Kiosks in Chicago (Crain’s Chicago Business)…
Location-Based Shopping App Shopkick Now 3 Million Users Strong (TechCrunch)…
GuideHop and iStopOver Team Up To Fuse Local Activity and Rental Discovery (TechCrunch)…
8 Scheduling Tools For Managing Deal Customers
When running a daily deal, some merchants can expect hundreds — if not thousands — of calls and emails from new clients. In an effort to combat this problem and free up phone lines, a number of vendors offer online scheduling tools that reduce the heavy lifting for small business owners. Here are eight popular scheduling systems being used by SMBs to properly manage the influx of deal customers.
Yext CEO: ‘Fairly Intense Consolidation’ En Route for Local Marketers
In July, Yext raised $10 Million to fund its new Power Listings product, and the company has since amassed a massive customer base, onboarding over 40,000 paying subscribers in a little over a year after the launch. Street Fight caught up with the company’s CEO, Howard Lerman, to take a deep dive into the business of local information and to talk about which hyperlocal companies he sees coming out on top…
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