Street Fight Daily: 02.03.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Mobile Ad Network Mojiva Reaches 1 Billion Devices (TechCrunch)
Gwozdz said that the mobile ad industry as a whole will need to start providing better analytics and optimization, as well as more standards around ad serving counts and ad sizes. As for Mojiva itself, not surprisingly Gwozdz said that it will continue to focus on providing opportunities for its advertisers and publishers. More specifically, he said the company will be trying to expand in China.

Gilt City Gets New Look — Providers Members with Improved Shopping Experience (Daily Deal Media)
Some of the new and improved features you will find on the revamped include: Gifting: The new introduces a unique gifting functionality allowing members to present a Gilt City service or experience as a sophisticated gift rather than a standard redemption certificate. Navigation: The redesign boasts improved neighborhood filters and enhanced search functionality by offer category, location, and price.

Facebook S-1: The Local Angle (Screenwerk)
There’s a great deal of discussion about mobile in the filing. However I find it strange that there’s almost nothing about local, deals or Facebook’s SMB opportunity. The one discussion of “small business” in the S-1 is a case study about Amex’s promotion of “Small Business Saturday,” used to illustrate Facebook’s capacity to attract brand advertisers that would otherwise use traditional media.

Facebook May Not Be Into Mobile Ads Yet, but Plenty of Others Are (PaidContent)
What’s interesting is that while companies like Google are certainly making huge strides in mobile advertising (more on that below), there are a number of mid-range/smaller players that are also seeing significant growth, in a market that eMarketer projects will be worth $2.6 billion in 2012.

Amazon Buys Teach Street, Folds It Into Amazon Local (LocalOnliner)
The connection between Amazon and Teach Street is partially personal. TeachStreet founder David Schappell previously worked for Bezos from 1998-2004. GeekWire reports that the entire TeachStreet team has already joined Amazon Local, which now has offers in 40 markets. It reports that TeachStreet itself is being shut down.

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