News and Analysis

Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Ninth Decimal, Netsertive, and Instacart.

Raise Report: Sense360, Yieldify, Heap Secure New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for LoveCrafts, Orbital Insight, Bonsai, and Farmdrop.

Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Walmart’s Expensive New E-Commerce Operation Compete with Amazon?… Uber Faces Federal Inquiry Over Use of Greyball Tool to Avoid Authorities… Mark Zuckerberg Is Still in No Hurry to Monetize Facebook Messenger…

Latest Posts

PODCAST: This Week in Location-Based Marketing: Evi, LocalBeat, Shopcastr

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Hosts Rob Woodbridge and Asif Khan look at the latest SIRI competitor, Evi, the location tool LocalBeat in India, Groupon’s kiosk play, a great example of relevant and smart location-based mobile marketing by the First TransPennine Express, and Matt O’Leary from Shopcastr.

Street Fight to Participate at First Euro Deals Event

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There are over 1500 daily dealers operating in Europe, and Stavros Prodromou, the conference’s organizer, says that the event is meant to spur collaborations and partnerships between the various companies working in the space…

Street Fight Daily: 02.03.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Mobile Ad Network Mojiva Reaches 1 Billion Devices (TechCrunch)…

Gilt City Gets New Look — Providers Members with Improved Shopping Experience (Daily Deal Media)…

Trover Updates With Curation Tools and Revamped Newsfeed

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The location-based photo sharing service that launched in April has added some substantial new features to its mobile application, with lists, tagging, and a revamped newsfeed, which brings users’ curatorial activity (i.e. ‘thanks,’ comments, and list-adds) into the thread…

Case Study: Sandwich Chain Becomes a Believer in the End of the Wallet

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Mobile payments and loyalty program LevelUp provides Sebastians restaurant owner Mike Conley with far more customer information — like return rates and lifetime spending histories — than he could have ever gotten from a punch-card system. More than 2,200 customers are now using LevelUp to pay at his restaurant and Conley says customers who use the platform spend more per visit…

Street Fight Daily: 02.02.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AOL’s Armstrong: Some Patches DID Turn Profitable in 2011 (Forbes)…

LivingSocial lost $558 million in 2011 (Washington Post)…
Luxury Flash Sales Sites Regroup After Layoffs (BetaBeat)…

LivingSocial Sales Chief: Relationships With Merchants Are ‘Key Focus’

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Mandy Cole, the company’s SVP of sales, spoke with Street Fight recently about how LivingSocial is moving away from the classic notion of daily deals, the importance of mobile, and why developing relationships with merchants will always be the company’s top priority.

Study Finds Local Online Ad Outlook Strong; Calls for Mobile Regulation

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Marketers are becoming bullish about their current and future investment in local advertising, particularly in local online media, according to a study released this week by GMSLocal. However, members of Congress such as Rep. Edward Markey (D-Mass.) believe that the mobile technology that could drive such growth may need stricter regulation…

Street Fight Daily: 02.01.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Facebook Set to IPO Today (New York Times)…

Shopkick Scored $110M for Partners in 2011 (GigaOm)…

Top Three Reasons NOT To Do a Local + Online Startup — And What To Do Instead) (Crash Dev)…

As Facebook Readies IPO, Local Strategy Is in Focus

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Considering that 70% of small businesses already use Facebook as a promotional tool through Pages, the company has a serious leg up on the competition. Transitioning these users into paying customers means cutting into Google’s massive market share of local ad spend, and potentially replacing the search giant as the de facto marketing tool for local businesses online…