News and Analysis

SMB Index: Local Stocks Climbed in April, Closing With a Strong Rally

Share this:

This new monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. In April 2017 the SCP SMB Index climbed 4.9% after a strong rally to close off the month.

Late-Blooming Entrepreneur Beats Community News Jinx in Metro D.C.

Share this:

Bethesda Beat founder Steve Hull talks with Street Fight about why he wasn’t content to coast after the early success of his Bethesda Magazine and decided to see if he could make it in the faster-paced – and riskier – space of digital community news.

Street Fight Daily: Voice-Enabled Speaker Usage to Grow 130% in 2017, TripAdvisor Partners With GrubHub

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Voice-Enabled Speaker Usage to Grow Nearly 130% This Year… TripAdvisor Embraces Online Food Delivery with GrubHub Integration… As IPOs Pick Up, Big Startups Hold Out…

Latest Posts

Street Fight Daily: 02.08.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial CEO Says 80% Of Businesses Are Willing To Do More Than One Deal (If Asked) (Business Insider)…

Klout Makes Its First Acquisition: Local-Mobile App Blockboard (GigaOm)…

So, Is Advertising on Yelp a Ripoff or Not? (ScreenWerk)…

Scoutmob Adds Local Content Layer, Expands Into Local Discovery

Share this:

The addition of a content layer marks a big step for the Atlanta-based company as it transitions beyond the deals business into the broader local guide/discovery market currently dominated by a handful of location-based applications like Foursquare and Yelp…

7 Hyperlocal Tools to Increase Business During Off-Peak Times

Share this:

A number of hyperlocal platforms aim to help companies keep the business moving with real-time deals and offers targeted to potential customers in the immediate vicinity. By offering limited-time promotions during off-peak periods, small businesses get new customers through the door without displacing faithful regulars. Here are seven platforms that can help drive business during off-peak times…

Location-Based Gaming for Fun — And Profit

Share this:

With the rise of mobile, place-based games are being created to encourage people to engage in real world interaction — bringing real opportunity for local businesses and, more specifically, marketing.

Street Fight Daily: 02.07.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Agrawal: Yelp Advertising Is a Rip-off for Small Advertisers (VentureBeat)…

Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal (TechCrunch)…

Facebook Is Bringing Ads to Mobile Apps (Mashable)…

Local Stores Become Showrooms for Online Buying

Share this:

“Showrooming” refers to the act of using local stores as showrooms for more price-competitive online purchases. Retailers can get on the right side of this trend by beating Amazon at its own data-centric game. That means launching apps — or working with those that aggregate retail feeds, such as Milo — through which personal recommendations and incentives are offered to in-store buyers…

Hyperlocals Need to Protect Their Social Media Branding

Share this:

Customer lists, brand names, and social media accounts are valuable assets for hyperlocal news publishers, and they should be protected like money. Publishers should put agreements in place to stipulate that any online accounts provided in connection with site business remain with the publisher upon termination of any relationship…

Street Fight Daily: 02.06.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Facebook’s IPO: The Good, the Bad and the (Local?) Future (BIA/Kelsey)

Why Context Is King in the Future of Digital Marketing (Mashable)

Gilt Groupe Snags New Chief Marketing Officer from JustFabulous (AllThingsD)

Could Pinterest Follow Yelp Down the Local Path?

Share this:

I am fairly certain that a class of local Pinters will begin to emerge who have followers and who specialize either in a city or a part of a city and, most likely, down to a specific specialty. And this will happen because Pinterest is an extension of blogging and tweeting, really. Lots of pins actually drive through to a blog post, in fact, so it’s already seen as a traffic augmentation vehicle. I see Pinterest getting integrated into social media dashboard tools that will make it easy for local merchants running Facebook pages to add a Pinterest stream to their arsenal.

Local Quotables: Armstrong, Radcliffe, Andrzejewski and more

Share this:

Tim Armstrong was back out there defending Patch again this week. Elsewhere, researchers noted the rapidly growing influence of Pinterest, which is gaining on Twitter as a traffic driver. Over at Foodspotting, Alexa Andrzejewski corrects any misconceptions there might be that her company is just “Instagram” for food. Damian Radcliffe says LBS products “haven’t quite lived up to the hype.”