News and Analysis

If the Gym Fits, Reserve It — Startup Makes It Easy to Never Miss a Workout

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A bloom of new companies are aggregating gyms and offering single subscriptions to all of them with one “membership.” FitReserve saw the simplicity and convenience in such a program back in 2015 when three co-founders launched to fill what CEO and co-founder Megan Smyth calls a void in the market.

Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…

Facebook Looking for More Consumers to Chat With Businesses on Messenger

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At the Collision conference in New Orleans on Tuesday, Facebook’s head of product for Messenger, Stan Chudnovsky, spoke with Recode’s Kurt Wagner about how the company is trying to unite the messaging app’s 1.2 billion users with the 60 million businesses in the Facebook ecosystem.

Latest Posts

Case Study: Using Deal Sites To Fill Rooms At Off-Peak Times

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Companies in the travel and tourism industry have been quick to jump on the daily deals bandwagon in an effort to boost occupancy rates in a sluggish economy. The revenue manager at Charlestowne Hotels says he’s contacted by deal companies all the time, and that he chooses which businesses to work with based on how much they’re willing to negotiate…

5 Network Models for Serving Up Hyperlocal Advertising

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Hyperlocal publishers have no shortage of ad networks to choose from. Street Fight looked at five of them to get a sense of the offerings available and to get a discussion going about what to look for in a hyperlocal ad network and what publishers and small businesses can expect…

Street Fight Daily: 01.26.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups..

BofA, Rivals Look to Get In on Groupon’s Game (Wall Street Journal)…

Tibbr Has a New Twist on Geolocation (ReadWriteWeb)…

Groupon Criticized For Literally Peddling Snake Oil (Atlantic Wire)…

Lesson From Gilt: Consolidation Means Growing Up for Daily Deals

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Gilt City’s retreat points to a larger systemic issue for the deals space in 2012. With venture investment in the space waning, access to the type of funding necessary to scale the capital-intensive sales efforts is becoming much more difficult — and the potential for a relative newcomer to achieve Groupon or LivingSocial-like growth seems a lot less likely…

Paulding.com’s Hughes: Patch’s Plan B Should Be Franchises

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The founder of the Knight News Challenge-winning indie hyperlocal talks with Street Fight about what it’s like to compete with the local Patch, the key mistake he made, and why the future of hyperlocal may include owner-operated franchises.

Street Fight Daily: 01.25.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Deals Coming to Tourist Kiosks in Chicago (Crain’s Chicago Business)…

Location-Based Shopping App Shopkick Now 3 Million Users Strong (TechCrunch)…

GuideHop and iStopOver Team Up To Fuse Local Activity and Rental Discovery (TechCrunch)…

8 Scheduling Tools For Managing Deal Customers

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When running a daily deal, some merchants can expect hundreds — if not thousands — of calls and emails from new clients. In an effort to combat this problem and free up phone lines, a number of vendors offer online scheduling tools that reduce the heavy lifting for small business owners. Here are eight popular scheduling systems being used by SMBs to properly manage the influx of deal customers.

Yext CEO: ‘Fairly Intense Consolidation’ En Route for Local Marketers

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In July, Yext raised $10 Million to fund its new Power Listings product, and the company has since amassed a massive customer base, onboarding over 40,000 paying subscribers in a little over a year after the launch. Street Fight caught up with the company’s CEO, Howard Lerman, to take a deep dive into the business of local information and to talk about which hyperlocal companies he sees coming out on top…

Location-Based Marketing Hits the Food Truck Circuit

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When it comes to food trucks, location is critical; making sure that nearby consumers know where a truck is parked can make or break a day’s sales. As a result, location based services have become an excellent marketing tool for these meals on wheels…

Street Fight Daily: 01.24.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Gilt Groupe Cuts Include 10 Percent of Employees and Two Executives (AllThingsD)…

Foursquare’s an API Billionaire: ‘Thousands per Second’ (Programmable Web)…

Local Online News to get TMZ Slant in L.A. (NetNewsCheck)…