News and Analysis

Street Fight Daily: Amazon Tests On-Demand Grocery, Lyft Launches Luxury Service

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Drive-Up Grocery Stores Are Now Open to the Public in Seattle… Lyft Launches Luxury Service in NY, SF, and LA… Facebook Recruits Its Top Publishers for Exclusive Shows…

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

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Facebook collected $13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the community level.

Street Fight Daily: SMBs Struggle with Social, Pinterest’s Appeal for Brands Climbs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Small Businesses Are Missing the Boat on Social… Pinterest is Quietly Gaining a Foothold Among Marketers… WaWa, Walgreens and Others Try to Clean Bad Map Data…

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Street Fight Daily: 02.20.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Buys Hyperpublic, a Local Data Start-Up (New York Times)…

What Yelp’s IPO Means About the Future of Crowdsourced Media (GigaOm)…

Why LivingSocial Lost $558 Million Last Year (Business Insider)…

The 2012 Election Goes Hyperlocal With Targeted Online Ad Buys

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Online advertising for the 2012 election is all about “addressability,” says Jordan Lieberman, managing director of Campaign Grid, which bills itself as “the online advertising platform for campaigns and causes.” Street Fight spoke with Lieberman about what kinds of online ad buys we can expect to see from the parties in the coming months…

Local Quotables: Rafer, Duggan, Pincus and more

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The best words about and around the hyperlocal industry.

Lumatic’s Scott Rafer wants to revolutionize mobile map-technology; Kris Duggan of Badgevile critiques Foursquare’s signature “mayor” status as driving away users; Pincus wants to bring “play” into the mainstream; and more:

PODCAST: This Week in Location-Based Marketing — Klout, Syzzle.me

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n this week’s episode, hosts Rob Woodbridge and Asif Khan highlight British Petroleum’s innovative use of Navteq to drive (literally) gas sales; Dwolla closes cash; and Groupon makes a buy. Scott Rankine also talks up the yet-to-be released Syzzle.me…

Street Fight Daily: 02.17.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Yelp Expects Its IPO to Price at $12 to $14 Per Share (New York Times)…

Glassmap and Highlight Take on the Next Frontier of Location Sharing: Doing It All the Time (AllThingsD)…

Mason: Groupon To Begin Offering Deal Personalization Abroad Later This Quarter (TechCrunch)…

LevelUp Expands to 4 More Cities, Doubling Footprint

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The mobile payment and loyalty app launched in four new markets today, expanding significantly a little over three months after leaving Beta. The app, a sibling of location-based social discovery app SCVNGR, is now available in Seattle, San Diego, Chicago, and Atlanta, in addition to its launch markets of Philadelphia, Boston, New York, and San Fransisco…

For Growing Hyperlocals, Investing in Better Tech May Beat Staffing Up

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Technology that exploits social media can lead to better content and more engaged users, and can open the way to new advertisers and sponsorship. It is also less expensive than hiring new reporters and editors to bolster your lineup…

Hyperlocal Media and Collaborative Consumption Services

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The “shared economy” being ushered in by startups like Airbnb, Getaround and Toolspinner is creating new marketplaces where locals can rent their homes, cars, and tools to neighbors. This new trend enables the efficient sharing of resources and goods that are used on occasion as an alternative to outright ownership…

Case Study: Golf Center’s ‘Grizzly’ Check-Ins Build Loyalty

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At TopGolf, a golf entertainment facility with locations in Virginia, Illinois, and Texas, regional marketing director Scott McMahon says he was able to boost the number of Foursquare check-ins in 2011 by creating a “Grizzly” special that tied in with the company’s “Fun Doesn’t Hibernate” marketing campaign…

Street Fight Daily: 02.16.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon: Offering Deals With No Time Limits? (TechCrunch)…

Building Location-Based Social Networks in Egypt (TheNextWeb)…

Localmind Gooses Location-Advice Service by Broadening Focus (CNET)…