News and Analysis

Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Accelerates AI for Marketers… Facebook Says Users Turn to the Platform During Commercial Breaks When Watching TV… Snapchat versus Instagram: What Marketers Need to Know…

#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

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More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.

Street Fight Daily: Facebook Expands Ad Suite for Businesses, Google Shopping’s Role in Retail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Expands Canvas Ads and Integrates Them with Collection Ads… How Google Shopping Can Help Retailers Bounce Back… The Future of Marketing Data: Accuracy Trumps Everything…

Latest Posts

Sonar Releases Update, Positions for a Fight

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The default incumbent in the exploding social discovery space has released a substantial update to its iOS app in time for South by Southwest. The upgrade brings a handful of features that debuted with the launch of its Android app on Tuesday – namely, a shift in its user interface from displaying neighboring venues to nearby people on its launch screen…

Court Weighs Dismissal of HuffPo Suit — Implications for Hyperlocals

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A Federal Court in New York City is holding a hearing this afternoon to decide whether it will dismiss a lawsuit filed against the Huffington Post by unpaid writers and contributors who claim they’re entitled to a share of the proceeds from AOL’s 2011 purchase of the news site. The ruling may affect the future of hyperlocal publishers’ relationships with their contributors…

Group Commerce Acquires Dealised’s European Operations

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Group Commerce is headed to Europe. Two days after adding CBS to its roster of clients, the white-label e-commerce company has acquired Dealised’s UK-based European operations for an undisclosed sum, giving the company a strong launching point into the European market…

Marketers Use LBS to Promote Health Awareness — And Remedies

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With location-based services and the Internet, health information, particularly information about disease outbreaks, is now available at your fingertips. And a number of different services are using this location-specific data to inform users — and to target drugmakers’ ads…

Local Quotables: Stangel, Biggs, Hyslop and More

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The best words about and around the hyperlocal industry. Luke Stangel thinks augmented reality development could mean huge things for hyperlocal; John Biggs blasts hot new app Highlight for sharing users’ information without permission; Kate Hyslop reinforces the importances of an online presence for local businesses; and more…

Using Groupon for Customer Acquisition

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Everyone’s heard a horror story about a Groupon deal gone awry, but there’s a reason why daily deals have become so ubiquitous among small-business owners in the last three years. When done right, a targeted Groupon offer can pump up customer acquisition rates and boost immediate sales…

Street Fight Daily: Highlight Updates, Groupon Crushing It, Tippr Layoffs

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Hot Location-based Networking App Highlight Gets Even More Useful (TNW)…

Chart: Groupon Is Crushing Its Closest Rival (Business Insider)…

Daily Deal Site Tippr Lays Off 25 staffers, Restructures Sales (GeekWire)…

PODCAST: This Week in Location-Based Marketing — Locately, Promobomb

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at IBM’s DemandTec dive into location analytics with Locately; Amex and Facebook payments; the YELP! IPO; and Libby Tucker of Promobomb…

Geoloqi’s Amber Case Wants to Simplify LBS App-making

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Case, who is known in other circles as a “cyborg anthropologist,” talked with Street Fight recently about the big issues affecting location-sharing and GPS technology, where Geoloqi fits into the LBS ecosystem, and why geolocation is all about “utility.”

Can Long-Tail E-Books Give New Life to Old News?

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Hyperlocal news sites often publish revealing stories about what makes their communities tick or that capture the uniqueness of their character. Can those stories – which routinely disappear into archives – find new life as e-books?