A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Facebook Expands Canvas Ads and Integrates Them with Collection Ads (AdWeek)
Facebook announced Wednesday that its Canvas full-screen immersive ad units are now available within its Collection ad format, and the social network also introduced three new templates for Canvas.
Is Snapchat Quietly Redefining Local? (Street Fight)
Damian Rollison: Snapchat’s recent moves and related developments seem to indicate an emerging redefinition of what it means to be digitally local, a redefinition that is happening under our noses and without much fanfare as Snapchat works to gain and maintain the eyeballs of Millennials.
How Google Shopping Can Help Retailers Bounce Back (MediaPost)
Dave Schwartz: Using Google Shopping can help hard-pressed retailers manage the thorny issue of too much existing physical square footage occupied by old, unsold stock and help plan what future physical rightsizing might look like. Plus, it can help them take advantage of some of those new shopping trends.
#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales (Street Fight)
More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.
The Future of Marketing Data: Accuracy Trumps Everything (AdExchanger)
Auren Hoffman: Facebook is allowing more data targeting across many other news, information and properties outside the Facebook walled garden. When that happens on a larger scale, we should see huge shifts in ad budgets as advertisers expect greater accuracy from the data driving their campaigns.
Storyteller-in-Chief: How Brands Are Inventing Celebrity Roles to Drive Profits (Digiday)
Much like their methodology for selecting brand ambassadors, several retailers are seeking out A-listers that organically connect with their product with the intention of possibly milking them for insights and ultimately increasing sales.
As Merger Is Completed, Layoffs of Up To 1,000 Expected at AOL and Yahoo (Recode)
According to sources, layoffs are expected to take place across AOL and Yahoo that could number up to 1,000 jobs. That is less than 20 percent of the combined company, according to sources.
Automakers Race to Get Ahead of Silicon Valley on Ride-Sharing (NYT)
BMW and Daimler, maker of Mercedes-Benz, are two of the most aggressive carmakers building their own “mobility services” to prevent Silicon Valley’s upstarts from keeping all the spoils themselves.
Pokémon Go Will Host Real-Life Events to Celebrate Its Anniversary (Verge)
It’s a little hard to believe, but Pokémon Go has been out for almost a full year. To celebrate, Niantic Labs announced that it’s planning a number of in-game and in-person events.