News and Analysis
Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding… Marketers Face Challenges in Working with Location Data… Google Redesigns News Feed to Personalize Search in Mobile App…
Snap Debuts Self-Serve Platform for Brand Ad Campaigns
Brands now can take graphics assets they use elsewhere and put them into a template to create new ads. Instead of developing content just to appear on Snap, the new tools let marketers leverage video and images they have at hand.
Street Fight Daily: Amazon Enters Meal-Kit Biz, How Facebook Shares Campaign Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Begins Selling Meal Kits… Facebook Shares More Audience Data Via Carefully Controlled ‘Clean Rooms’… Google Publicly Launches Hire, a Job Applicant Management Tool for SMBs…
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Street Fight Daily: Facebook Offers for SMBs, LBS Apps Hot
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…
Facebook’s ‘Offers’ News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses (TechCrunch)…
Survey: Budget, Time Biggest Obstacles to Mobile Marketing for SMBs (ScreenWerk)…
Competition Among Location-Based Apps Heats Up (Crain’s New York Business)…
Should All Ad Impressions on Mobile Devices Really Count as ‘Mobile?’
For mobile advertising to reach its true potential the industry needs to start looking more closely at the nature of a mobile impression and applying more scalable and accurate ways to target users. The current one-size-fits-all approach is simply not going to work as users are increasingly cutting the cord and relying entirely on their tablets or phones…
Journatic’s ‘Darth Vader’ Takes Lightsaber to TribLocal
Brian Timpone, the founder and CEO of Journatic, is a destroyer. And that’s a good thing because community journalism needs entrepreneurs who will clean out the stubbornly resistant vestiges of 20th century “best practices.” Too much of community journalism is built on an outdated model where one reporter is the Ptolemaic center of the news-gathering universe….
Case Study: Pet Supply Chain Finds Value in SMS Advertising
Lipof Advertising creative director Nathan Lowery says businesses that inundate their customers with meaningless marketing messages are actually doing more harm than good. In his experience handling advertising and marketing for Pet Supermarket, Lowery has noticed that customers are less likely to unsubscribe from SMS advertising lists when they’re sent messages that have actual value, like coupons and discount codes…
Street Fight Daily: Yelp Earnings, Yahoo Small Biz Dashboard
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yelp Delivers Strong Revenue In Its First Earnings Report (Business Insider)…
Yahoo Launches Online Marketing Dashboard For Small Businesses (TechCrunch)…
Nobody Has Yet Built the ‘AdSense for Local’ (ScreenWerk)…
Foursquare’s Biz Dev Chief Decamps for Andreessen Horowitz
Tristan Walker, who pioneered some of the company’s most innovative partnerships, announced today that he is leaving the location-based social networking company. He joins Pinterest co-founder Paul Sciarra, who left the ecommerce startup to become an EIR at Andreessen Horowitz early last month…
What Intuit’s Demandforce Buy Says About the Future of Hyperlocal Marketing
The acquisition means that hyperlocal marketing has arrived in terms of market and investor recognition — and that hyperlocal marketing is something that will likely be baked deep into existing SMB products such as QuickBooks. Consider this move to be the precursor of a comprehensive SMB dashboard incorporating cash flows, balance sheets, text and tweets…
When Big Brands Go Local, They Need to Think Social
Social networks have become increasingly relevant in the local search space for consumers. Social’s impact on local search is far from limited to searches performed on local networks, though. It’s also impacting traditional search results, rankings and relevance. Here are three local-social tactics that need to be included in every national brand’s digital strategy…
Street Fight Daily: WHERE to PayPal Media Net, Foursquare Venues
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
EBay puts WHERE to work as PayPal Media Network (GigaOm)…
Want to Claim a Foursquare Venue Right Now? That Will Be $10 (Mashable)…
As Groupon Publicly Struggles, LivingSocial Continues to Grow (AllThingsD)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem