News and Analysis
Making Sense of Posts in Google’s SMB Product Portfolio
“In local, most businesses do not have a transaction so Google wants to control the action,” Mike Blumenthal tells David Mihm. “If they can sell an ad, great, and if not then they take credit for a click or a call, driving directions or response to a CTA (and gather the data of those activities).”
Street Culture: Metrics for a Global Community
While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.
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Case Study: Providence Retailer Uses Swipely to Reward Customer Loyalty
As the co-owner of Kreatelier, a retail shop that sells gifts and textiles in Providence, R.I., Line Daems is always on the lookout for ways to reward her most loyal customers without overwhelming her staff with extra work. In 2011 she discovered that she could use Swipely, a loyalty platform tied to customers’ credit card transactions, to offer cash-back rewards with zero effort on her company’s behalf…
Street Fight Daily: AT&T Unloads Yellow Pages, New Groupon Suit Targets Execs
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AT&T Sells Majority Stake in Yellow Pages to Cerberus (New York Times)…
New Groupon Lawsuit Targets Execs, Seeks Board Seats for Shareholders (PaidContent)…
Before Local-Mobile Revenues Can Grow, Major Problems Must Be Solved (ScreenWerk)…
Hyperlocals Need to Pay Attention to ‘Red Flags’ in User Content
Copyright law offers some immunity to hyperlocals for content uploaded by the user as long as the publisher had no knowledge — or became aware — that the content my violate the rights of others. What type of “red flags” create risks for the publisher recently was addressed in a hotly contested lawsuit filed by Viacom against YouTube…
Street Fight Daily: Pinterest for Hyperlocal Marketing, Groupon’s Bad Press
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
5 Pinterest Tips for Hyperlocal Marketing (MediaPost)…
What Does All the Bad Press Mean for Groupon? (VentureBeat)…
Banjo Tries To Bolster Its Position As The All-In-One Location App (TechCrunch)…
News Recap: Groupon’s Financial Troubles
Groupon took flak this week after the daily deals giant restated its fourth quarter earnings and cited inadequate resources allocated for refunds. In the wake of the restatement, the recently public company’s stock price plummeted, the SEC initiated a probe into its business practices, and it was hit with a stockholder’s lawsuit. Here’s a look back at some of the coverage of Groupon’s troubling week…
Street Fight Daily: Pandora Goes Local, AroundMe’s 6M Users
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Pandora: Over 400 Local Ad Campaigns in 2012 (NetNewsCheck)…
Local Search App AroundMe Trumps Yelp’s Mobile Apps With 6M Monthly Users (TechCrunch)…
KOMO Launches Connected TV Apps (TVNewsCheck)…
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