Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook Launches News Analytics Tool in Partnership with Nielsen (WSJ)
In its continuing efforts to sell publishers on the benefits of Instant Articles, Facebook Inc. is launching a new analytics tool in partnership with Nielsen that will give news outlets more data on how their stories perform on the platform. NYT: Facebook is pursuing a subscription tool for news outlets on its site.

TripAdvisor Study Shows Room for Growth in Restaurant Marketing (Street Fight)
According to the new survey, more than eight in 10 restaurateurs in the United States believe they should be doing more to promote their businesses, but only 17% say they’ve hired a dedicated employee to handle marketing tasks and just 1% use an outside marketing consultant.

Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million (AdExchanger)
If the deal goes through, Sizmek, which is known among ad buyers for its ad server, will have inherited Rocket Fuel’s DSP, DMP, and all the AI-powered analytics that had helped make the embattled company a Wall Street darling.

Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season (Street Fight)
According to a new study from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.  

How the Right Media Partnerships Can Help Brands Build Trust (AdWeek)
Finding the right media content partner is central to how Marissa Freeman, chief brand officer at Hewlett Packard Enterprise, creates trusting relationships with clients who are in turn attempting to put down deep roots of credibility with their own customers.

Three Ways Local Businesses Can Survive the On-Demand Threat (Search Engine Land)
Adam Dorfman: If it seems like no company is safe from on-demand disruption, it’s because no company is safe. That said, some businesses stand a better chance than others to counter the on-demand tide. Here’s how I break them down…

The AR Landscape Shows 60% Growth for Startups Focused on Enterprise (VentureBeat)
The Venture Reality Fund released its augmented reality landscape for the second quarter, and the research shows that 150 companies are focused on a wide range of AR technologies.

GoDaddy Sells PlusServer for $456 Million, Kills Off Its AWS-Style Cloud Services (TechCrunch)
As web hosting and domain registration business GoDaddy prepares to report its quarterly results in a couple of weeks, the company is making some moves to reorganize its business.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]