News and Analysis
Instagram Collaboration Is Making Social Media Work for Small Businesses
“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners.
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As More Users Consume Local Video, SMBs Need to Stay Ahead of the Curve
Over time, the torrent of user-generated and user-organized visual media will cascade into greater consumption and adoption of video over text as the preferred way to receive information. As that evolves, small businesses will need to create more original video content, giving consumers an easier, more descriptive way to assess their business…
Street Fight Daily: LBS in Demand, Groupon Shakes Up Board
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Report: Location-Based Mobile Services Have Huge Untapped Potential Worldwide (TheNextWeb)…
Groupon Is Said to Seek New Directors After Restatement (Bloomberg)…
Facebook Mobile Ad Revs To Reach $490 Mil In 2017 (MediaPost)…
Fwix Rebrands as Radius, Builds Intelligence Product for Local Sales
Fwix, the hyperlocal information play that evolved from content aggregator to place database, is rebranding as a business intelligence product called Radius. The new incarnation of the company will provide contextual data and a lead generation tool for sales forces looking to sell to small and medium-sized businesses by leveraging the place identification technology and local dataset which Fwix developed over the past three years…
Tribune Hands Off TribLocal to Data-Rich Journatic
Old-media Tribune Company’s decision to invest in new-media startup Journatic, and let the fast growing content production company take over operations – but not ownership – of its TribLocal hyperlocal network, isn’t just about cost-cutting. Journatic has the resources and — just as important — the vision to use data to drive editorial content, all the way down to the neighborhood level…
Card-Connected Loyalty Service LocalBonus Expands Reach
New York-based customer loyalty startup LocalBonus is expanding to four new cities: Seattle, Portland, Sacramento and Denver. The company has also announced that it has raised more than $500,000 in a seed funding round from Payment Ventures, Entrepreneurs Roundtable Accelerator, and other angels…
Street Fight Daily: Bee Media Buys Adcentricity, Yelp Spam Begone
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Bee Media Acquires Adcentricity to Unite Location-Based Ads, Mobile Shopping (TechCrunch)…
U.S. Mobile Ad Spend to Double in 2012 (Mediapost)…
Yelp Spam Begone: Software Weeds Out Fake Reviews (Mashable)…
Why You Won’t Want to Miss Street Fight Summit West
As a reader of Street Fight, you already know that we offer the most authoritative information and analysis about the innovation taking place in local digital marketing and tech. In just six weeks, you can participate directly in the conversation around this rapidly changing sector at Street Fight Summit West, an intensive one-day event taking place on June 5th at the Bently Reserve in San Francisco…
Crowdfunding Could Upend Hyperlocal — Here’s What You Need to Know
The new JOBS Act has opened the door for crowdfunding, a boon to hyperlocals seeking new ways to launch their businesses. But it may take until early next year before the Securities and Exchange Commission establishes rules that will govern the process. What to do in the meantime? Keep an eye on what regulators may churn up, see what major crowdfunding sites plan to offer, and explore whether hyperlocals need their own niche investment portal…
Yext Infographic: 64% of Foursquare Listings Have Missing or Incorrect Info
The graphic draws from data collected through Yext’s diagnostic tool, and shows that upwards of 40% of business listings on major hyperlocal services and directories include incorrect information. Foursquare is most consistently incorrect or incomplete, with 64% of the listings in the service including an error or missing key information (like a phone number), followed closely by AOL-owned MapQuest and Citysearch at 57%…
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