Yext Infographic: 64% of Foursquare Listings Have Missing or Incorrect Info
Yext, the local listings company that spun-off its pay-per-call business earlier this month, has released an infographic that takes a deep dive into the accuracy of business listings on the Web. The graphic draws from data collected through the company’s diagnostic tool, and shows that upwards of 40% of business listings on major hyperlocal services and directories include incorrect or incomplete information.
According to the graphic, Foursquare has the highest percentage of listings that are incorrect or incomplete, with 64% of the listings in the service including an error or missing key information (like a phone number). It is followed closely by AOL-owned MapQuest and Citysearch at 57%. Overall, Merchant Circle and Yelp return the most accurate information, with only 40% and 47% of listings showing incorrect or incomplete information respectively.
The graphic also breaks down listings by vertical, and though it’s largely a mixed bag, health and real estate businesses show the most common errors. According to Yext data, 87% of legal businesses show the wrong name altogether.
Fragmentation is a major issue on the distribution-end of the local information space and Yext is making a big bet that the market will not be consolidating anytime soon.
Steven Jacobs is an associate editor at Street Fight.