A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Bee Media Acquires Adcentricity to Unite Location-Based Ads, Mobile Shopping (TechCrunch)
The makers of a mobile shopping platform that serves location-specific offers and info to mobile devices today announced that it has acquired Adcentricity, a similarly location-focued digital media startup. Under the terms of the acquisition, Bee Media secures rights to the Adcentricity name and will operate as Adcentricity going forward.
U.S. Mobile Ad Spend to Double in 2012 (Mediapost)
A new forecast from Strategy Analytics projects mobile ad spending worldwide will grow 85% in 2012 from $6.3 billion to $11.6 billion. In the U.S., the technology research firm predicts mobile advertising will grow even faster, more than doubling (up 128%) to just under $4.2 billion.
Yelp Spam Begone: Software Weeds Out Fake Reviews (Mashable)
Software engineers at the University of Illinois at Chicago have developed a spam-detecting algorithm that uncovers bogus reviews on popular review sites such as Yelp or Amazon. The program called GSRank — Group Spam Rank — targets groups who work collaboratively to write fake reviews.
Google Targets $20 billion Local TV Ad Market (PaidContent)
Google, which is already making a play for the TV dollars spent by big national brands with investments into what it calls premium video, is now targeting small- and medium-sized video advertisers, too. It’s adapting its popular do-it-yourself AdWords platform to video ads made for its YouTube video portal.
Which Coupon Service Should a Small Business Use? (Washington Post)
Three small business owners discuss their experiences with couponing platforms like Bloomspot, Juice in the City, Fab.com, and more. One says: “The results have been phenomenal. E-mail marketing, coupled with a coupon mailing list, has yielded the highest open-rate percentage and click-through percentage of all our previous e-mail marketing campaigns.”