News and Analysis
Street Culture: Metrics for a Global Community
While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.
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Fwix Rebrands as Radius, Builds Intelligence Product for Local Sales
Fwix, the hyperlocal information play that evolved from content aggregator to place database, is rebranding as a business intelligence product called Radius. The new incarnation of the company will provide contextual data and a lead generation tool for sales forces looking to sell to small and medium-sized businesses by leveraging the place identification technology and local dataset which Fwix developed over the past three years…
Tribune Hands Off TribLocal to Data-Rich Journatic
Old-media Tribune Company’s decision to invest in new-media startup Journatic, and let the fast growing content production company take over operations – but not ownership – of its TribLocal hyperlocal network, isn’t just about cost-cutting. Journatic has the resources and — just as important — the vision to use data to drive editorial content, all the way down to the neighborhood level…
Card-Connected Loyalty Service LocalBonus Expands Reach
New York-based customer loyalty startup LocalBonus is expanding to four new cities: Seattle, Portland, Sacramento and Denver. The company has also announced that it has raised more than $500,000 in a seed funding round from Payment Ventures, Entrepreneurs Roundtable Accelerator, and other angels…
Street Fight Daily: Bee Media Buys Adcentricity, Yelp Spam Begone
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Bee Media Acquires Adcentricity to Unite Location-Based Ads, Mobile Shopping (TechCrunch)…
U.S. Mobile Ad Spend to Double in 2012 (Mediapost)…
Yelp Spam Begone: Software Weeds Out Fake Reviews (Mashable)…
Why You Won’t Want to Miss Street Fight Summit West
As a reader of Street Fight, you already know that we offer the most authoritative information and analysis about the innovation taking place in local digital marketing and tech. In just six weeks, you can participate directly in the conversation around this rapidly changing sector at Street Fight Summit West, an intensive one-day event taking place on June 5th at the Bently Reserve in San Francisco…
Crowdfunding Could Upend Hyperlocal — Here’s What You Need to Know
The new JOBS Act has opened the door for crowdfunding, a boon to hyperlocals seeking new ways to launch their businesses. But it may take until early next year before the Securities and Exchange Commission establishes rules that will govern the process. What to do in the meantime? Keep an eye on what regulators may churn up, see what major crowdfunding sites plan to offer, and explore whether hyperlocals need their own niche investment portal…
Yext Infographic: 64% of Foursquare Listings Have Missing or Incorrect Info
The graphic draws from data collected through Yext’s diagnostic tool, and shows that upwards of 40% of business listings on major hyperlocal services and directories include incorrect information. Foursquare is most consistently incorrect or incomplete, with 64% of the listings in the service including an error or missing key information (like a phone number), followed closely by AOL-owned MapQuest and Citysearch at 57%…
Social Curation Tools Like Pinterest Are a Great Fit for Local
Curation services are coming of age because people are increasingly using their smartphones to upload pictures and videos on the fly. As user-generated media continues to flourish, its local manifestations (and curated collections of contributed content) will paint a far more diverse and detailed picture of a community than coverage by paid media…
Street Fight Daily: Foursquare’s New Ad Platform, CBS’s Kucharz
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Eyes June for Launch of New Advertising Platform (Ad Age)…
CBS’s Kucharz on Taking a Conservative Path to Local Digital Success (NetNewsCheck)…
NY Tabloid’s New South Asian Section Shows ‘Local’ Is Cultural, Not Geographic (PaidContent)…
Prescription for Patch: Become an All-in-One SMB Marketing Solution
There is a real opportunity to offer businesses a service that bundles together as many online promotional vehicles as possible into a simple, low-cost package that makes it easy for them to communicate with their customers. If Patch decided to go this route, the company would be well-positioned to make the service work. Unlike other local start-ups, it has the resources to build this kind of integrated system…
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