Street Fight Daily: Foursquare’s New Ad Platform, CBS’s Kucharz

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Foursquare Eyes June for Launch of New Advertising Platform (Ad Age)
Foursquare aims to launch a paid-media platform in mid-June and is pitching brands to become launch partners, according to a person familiar with the matter. The product will let merchants promote a deal to check in at a given area through its existing merchant platform, which allows businesses to claim their Foursquare listings.

CBS’s Kucharz on Taking a Conservative Path to Local Digital Success (NetNewsCheck)
Ezra Kucharz, president of digital media at CBS Local, explains how the company takes a portfolio approach to its digital business, innovating only where it leverages the company’s strengths — and how a conservative by-the-numbers approach to digital trumps gut-driven, revolutionary thinking.

NY Tabloid’s New South Asian Section Shows ‘Local’ Is Cultural, Not Geographic (PaidContent)
One of New York’s longtime tabloids The Daily News has added a news section to its website called Desi that targets the city’s large South Asian community. The paper is using technology to siphon South Asian stories from papers around the world. By tailoring “local” news to a given culture or ethnography, the Daily News can cover all of New York and beyond.

As Stock Continues Dive to All-Time Lows, Can Groupon Regain Investor Confidence? (AllThingsD)
Groupon’s stock continued a downward spiral three weeks after it revised its fourth-quarter results to account for higher than expected returns during the holiday period. Friday, shares of the Chicago-based deals site closed at a new low of $11. At that price, it is now worth just over $7 billion, down 57 percent since the company went public last November.

Glympse: A Tool For Set-Duration Location Sharing (10000 Words)
For those who have avoided tools like Google Latitude or Foursquare because you don’t like telling people where you are at all times, Glympse might be the tool for you. The app allows you to share your exact, realtime location with the people you specify for the amount of time you specify. This means people won’t be able stalk you all the time — only when you want them to.

How Niche Content Sites Can Build And Keep Audiences (TechCrunch)
Vikram Goyal: We found passionate and dedicated editors who write about new and creative ideas in their fields, we give our readers what they want and we get advertisers to pay us so we can continue to be profitable. This is no magical formula and we believe anyone can create the same within their own vertical.

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