News and Analysis
How LiftMaster Leverages Digital Solutions to Market Locally at Scale
Street Fight recently caught up with Mike Bevan, director of digital marketing and e-commerce at LiftMaster, to discuss the digital marketing tactics his company employs, the technologies making those strategies possible, and the solutions he is still on the lookout for.
5 Ways Retail Brands Are Using Mobile Tech to Assist In-Store Shoppers
Consumers are doing more of their shopping online, and when they do come inside physical stores, they expect to be wowed. Here are five examples of ways that major retailers like Lowe’s, Nordstrom, and Bonobos are implementing mobile technology platforms inside their physical stores.
Street Fight Daily: Facebook Helps Brands on Mobile Video, Snap Gets a Boost from Big Ad Buyer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Wants to Help Brands Tailor Their TV Ads for Mobile (AdWeek) After quietly piloting a video program with brands called PockeTVC (short for pocket television commercials) for more than a year that takes existing TV assets and fits them for mobile, Facebook […]
Latest Posts
Transaction Overview: Constant Contact Acquires SinglePlatform
While a clear strategic fit, Constant Contact made a bold financial move with this acquisition. Valuation paid is clearly based on the expectation of strong revenue growth in 2013 and beyond as well as the strategic value of SinglePlatform’s products and customer and publisher relationships…
Design: Rarely Has a Single Force Dominated the Mobile Ecosystem
The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible – both visually, and experientially. So whether you’re an enterprise company, publisher, developer, marketer, service, vendor, brand/retailer or infrastructure player, design is something you can no longer ignore…
PODCAST: This Week in Location-Based Marketing — LevelUp, INRIX
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the new version of Foursquare’s app and a round of funding for LevelUp. Google brings street view to the knapsack. Denny’s is giving away a lifetime of Grand Slams. Plus our top funding stories, our resource of the week and special guest Jim Bak, Director of Communications at INRIX…
Street Fight Daily: AOL Fends Off Starboard, ICANN Domains, Seamless
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
AOL Doubles Down On Content After Surviving Activist Challenge (Forbes)…
Why Newspapers Were Doomed All Along (Harvard Business Review Blog)…
Groupon Is Winning or Losing, Depending on Who You Ask (NBC Chicago Blog)…
Apple Crashes the Hyperlocal Party
The maps product that Apple showed goes a long ways towards effectively replacing Google Maps. And its just the latest salvo in a developing campaign by both sides to capitalize on the hyperlocal market. Apple Maps, iTunes, Passport and the other developing applications on iOS are a clear path to entering the hyperlocal market in a very smooth, sophisticated and gradual way — the Apple Way…
Can Bloodied Patch Pull Off a Digital ‘Rocky’?
Patch could compete more effectively if adopted a community-faced news strategy. Instead of building a Ptolemaic news gathering universe in each community centered on one young, inexperienced, overwhelmed reporter-editor, it should set about recruiting regular reporter/contributors who know their communities inside and out…
Street Fight Daily: Yelp to Bing Local, IAB Launches Mobile Tools
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yelp to Feature Reviews on Microsoft’s Bing Local Search Pages (Bloomberg Businessweek)…
IAB Launches Hub For Mobilizing Web Sites (MediaPost)…
Anyone Who Thinks Mobile Advertising Is Going to Be Huge Needs to See These Charts (Business Insider)…
Constant Contact Snaps Up SinglePlatform for $65 Million
Constant Contact announced this morning that it has snapped up Single Platform, a service that allows businesses to manage their online presence, for $65 million in cash. The New York-based startup’s solution, which began primarily as a way for restaurants to digitize and publish menus, will be integrated into Constant Contact’s local marketing suite…
The Five Fundamentals of Deals Success for Local Media Companies
Many local media companies have not structured their daily deals programs appropriately or put the necessary resources behind them. While there is no silver bullet to guaranteed deals success, we have used our experience working with more than 400 local media companies to develop a model that breaks down the five most important factors to creating a successful deals program…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem