News and Analysis
Street Culture: Metrics for a Global Community
While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.
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What Intuit’s Demandforce Buy Says About the Future of Hyperlocal Marketing
The acquisition means that hyperlocal marketing has arrived in terms of market and investor recognition — and that hyperlocal marketing is something that will likely be baked deep into existing SMB products such as QuickBooks. Consider this move to be the precursor of a comprehensive SMB dashboard incorporating cash flows, balance sheets, text and tweets…
When Big Brands Go Local, They Need to Think Social
Social networks have become increasingly relevant in the local search space for consumers. Social’s impact on local search is far from limited to searches performed on local networks, though. It’s also impacting traditional search results, rankings and relevance. Here are three local-social tactics that need to be included in every national brand’s digital strategy…
Street Fight Daily: WHERE to PayPal Media Net, Foursquare Venues
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
EBay puts WHERE to work as PayPal Media Network (GigaOm)…
Want to Claim a Foursquare Venue Right Now? That Will Be $10 (Mashable)…
As Groupon Publicly Struggles, LivingSocial Continues to Grow (AllThingsD)…
6 Tools SMBs Can Use to Update Digital Directory Listings
Almost half of all business listings on hyperlocal services and online directories include information that is outdated, incorrect, or incomplete — a major problem given that 92% of people use online directories to research products or services in their areas. Here are six platforms that merchants can use to improve the accuracy of their directory listings and increase their businesses’ exposure online…
How to Improve the Value and Effectiveness of Online Offers
Poor trackability hurts everyone. The solution is an easy way to determine a new or returning user’s life cycle profitability and their average transaction volume, helping merchants make much smarter decisions about adjusting and targeting offers—and tracking ROI. Our whitepaper outlines the growing significance of offer effectiveness by detailing how to accomplish it and why it works.
Street Fight Daily: AmEx CFO to Groupon Board, DNA Info Expands
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Starbucks CEO Leaves Groupon Board to Make Room for AmEx CFO (PaidContent)…
NYC Hyperlocal News Startup DNA Info Hires Staff, Expands to Outer Boroughs (Washington Post)…
Yelp Gives $1.2M to Settle Unpaid Overtime Suit (GigaOm)…
EveryBlock Updates App to Facilitate Mobile Sharing of Local News
Brian Addison, the company’s president, said the revamped app allows for “the sharing of news with neighbors as it unfolds.” He says that apps like Everyblock’s “help publishers stay top of mind with their audience. We’ve reached a point where having your logo occupy a prominent place on a user’s second screen is the linchpin for loyalty.”
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Streets Ahead: Google Chat, and Instagram Reels