News and Analysis

#SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally

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Brick-and-mortar stores are not the only companies that stand to gain from local strategies: brands without their own physical stores and business-facing enterprises, too, must go local to reach their market potential.

#SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry

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At Street Fight Summit Wednesday in Brooklyn, Street Fight’s Laura Rich sat down with Foursquare’s Jeff Glueck to discuss how the company has leveraged its location data to catapult growth and become one of the world’s premiere location intelligence companies.

Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…

Latest Posts

Street Fight Daily: Amazon’s Deals, Groupon Told to ‘Grow Up’

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Amazon Starts Bringing the Art of Recommendations to Daily Deals (AllThingsD)…

Groupon Must Avoid Taking ‘Stupid Risks,’ CEO Says (Wall Street Journal)…

Google Releases Playbook for ‘Winning With Mobile’ (TechCrunch)…

Hyperlocals Must Move Quickly to Post Privacy Policies for Apps

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Makers of location-based apps need to develop privacy policies soon, regulators warned today. California’s special assistant attorney general for technology told a group of mobile developers that the California Attorney General’s office will begin taking regulatory action in six months if app stores do not put in place a system to protect user privacy…

Facebook Connect Network Could Dramatically Extend Local Ads’ Reach

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Where Facebook starts to get spooky powerful is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business for Mark Zuckerberg and his team…

7 Card-Connected Marketing Programs

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Card-connected platforms help merchants promote customer loyalty without introducing any extra steps or hurdles to the traditional payment process. Customers swipe their cards just as they normally would, and the rewards or discounts they earn are automatically reflected on their next credit card or bank statements. Here are six card-connected programs that merchants can use to promote loyalty and customer engagement…

As More Users Consume Local Video, SMBs Need to Stay Ahead of the Curve

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Over time, the torrent of user-generated and user-organized visual media will cascade into greater consumption and adoption of video over text as the preferred way to receive information. As that evolves, small businesses will need to create more original video content, giving consumers an easier, more descriptive way to assess their business…

Street Fight Daily: LBS in Demand, Groupon Shakes Up Board

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Report: Location-Based Mobile Services Have Huge Untapped Potential Worldwide (TheNextWeb)…

Groupon Is Said to Seek New Directors After Restatement (Bloomberg)…

Facebook Mobile Ad Revs To Reach $490 Mil In 2017 (MediaPost)…

Fwix Rebrands as Radius, Builds Intelligence Product for Local Sales

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Fwix, the hyperlocal information play that evolved from content aggregator to place database, is rebranding as a business intelligence product called Radius. The new incarnation of the company will provide contextual data and a lead generation tool for sales forces looking to sell to small and medium-sized businesses by leveraging the place identification technology and local dataset which Fwix developed over the past three years…

Tribune Hands Off TribLocal to Data-Rich Journatic

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Old-media Tribune Company’s decision to invest in new-media startup Journatic, and let the fast growing content production company take over operations – but not ownership – of its TribLocal hyperlocal network, isn’t just about cost-cutting. Journatic has the resources and — just as important — the vision to use data to drive editorial content, all the way down to the neighborhood level…

Card-Connected Loyalty Service LocalBonus Expands Reach

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New York-based customer loyalty startup LocalBonus is expanding to four new cities: Seattle, Portland, Sacramento and Denver. The company has also announced that it has raised more than $500,000 in a seed funding round from Payment Ventures, Entrepreneurs Roundtable Accelerator, and other angels…

Street Fight Daily: Bee Media Buys Adcentricity, Yelp Spam Begone

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Bee Media Acquires Adcentricity to Unite Location-Based Ads, Mobile Shopping (TechCrunch)…

U.S. Mobile Ad Spend to Double in 2012 (Mediapost)…

Yelp Spam Begone: Software Weeds Out Fake Reviews (Mashable)…