EveryBlock Updates App to Facilitate Mobile Sharing of Local News
Hyperlocal news network EveryBlock updated its iPhone app today, adding new features designed to make it easier for local citizens to find, contribute, and share neighborhood news on the go. Brian Addison, the company’s president, said the revamped app allows for “the sharing of news with neighbors as it unfolds.”
Addison said he believes mobile apps are increasingly important to the future of hyperlocal/neighborhood news, because they facilitate speed of interaction: “In the case of EveryBlock, it’s about creating technology to facilitate the creation and aggregation of neighborhood level news,” he said. “More broadly, apps help publishers stay top of mind with their audience. We’ve reached a point where having your logo occupy a prominent place on a user’s second screen is the linchpin for loyalty.”
Everyblock, which is currently in 16 major U.S. cities, allows users to follow neighborhood news and connect with other people in their area. Addison said he hopes the app will increase mobile usage and citizen journalism, and provide new opportunities for advertisers.
Isa Jones is an intern at Street Fight.