News and Analysis

Behind Home Page Media’s Growth in Nashville: Change and One Big Constant

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In this Q & A, CEO Kelly Gilfillan, who co-founded Home Page Media in 2009, talks about what she changed and what she didn’t to maintain Home Page Media’s credibility as a news source for its communities, keep growing and stay profitable.

Street Fight Daily: Google Gets $2.7B Fine for Shopping Practices, Mobile Video Vexes Marketers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Gets Record $2.7 Billion Fine from EU for Skewing Shopping Searches… Creative Remains a Challenge on Mobile Video… Search Advertising Ripple Effect Expected from Amazon’s Whole Foods Purchase…

Cuebiq Partners With GeTui for Chinese Retail Data

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The location data provider has entered into a partnership with GeTui, a mobile internet, push-notification service provider to nearly one billion devices. Under their agreement, the companies plan to jointly develop a machine learning platform to process data about foot traffic and offline consumer behavior from the Chinese market.

Latest Posts

Judge Suggests Some, But Not All, Bloggers Qualify as ‘Journalists’ Under Law

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Perhaps hyperlocal bloggers are journalists after all. Federal Judge Marcos Hernandez in Oregon ruled last November that a self-proclaimed “investigative blogger” was not a journalist for purposes of Oregon’s shield law. But Hernandez has issued another opinion in the same case, responding to the criticism by explaining “I did not state that a person who ‘blogs’ could never be considered ‘media.'”

Street Fight Daily: Journatic CEO, PayPal Data, Geofeedia

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps (TechCrunch)…

Journatic CEO: Efficiencies Make Hyperlocal Work (NetNewsCheck)…

PayPal’s Key to Winning Mobile Payments: Data (GigaOm)…

Should SMBs Get Into Content Marketing?

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Small businesses need to think like the brands they are. They should follow the same protocol now being established by content marketers: create a portfolio of content; use the new distribution channels and social media to get the word out; and learn how to curate….

MapQuest Tries Its Hand at Social Discovery With mqVibe

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The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric “discovery” engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.

PODCAST: This Week in Location-Based Marketing — Punchcard, WHERE

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In this week’s episode, Facebook writes another check and acq-hires another team; PayPal puts WHERE to use; and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile…

Street Fight Daily: CityPockets Closure, Qype Surges in Europe

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Closure of CityPockets Provides Window Into Daily Deal Biz Shakeout (GigaOm)…

Qype, The Yelp Of Europe, Claims Top Dog Status With 860,000 Places Reviewed (TechCrunch)…

AT&T Completes YP Sale (BIA/Kelsey)…

Citizen Journalism: Ready for a Rewrite

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Citizen journalism can be reinvented to help communities not only become better informed but better places to live. The question is, are community sites ready to take the lead in reinventing citizen journalism to produce a 1 + 1 = 3?

Case Study: New York Acupuncturist Grows Business With Signpost

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As the owner of Premier Integrative Medicine, an acupuncture clinic in New York City, Humberto Toledo has struggled to generate walk-in traffic without a street-level storefront. To combat this issue, Toledo now uses Signpost to run regular deals and incentives to attract new customers, and says the company is less “intimidating” to work with than competitors like Groupon and LivingSocial…

Street Fight Daily: Offers to Google Maps, Patch Info in AOL Earnings

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S. (TechCrunch)…

AOL Earnings Reports Tell History of Patch Since 2009 (Poynter)…

Savored Makes Restaurant Reservations Based on Your Location (Mashable)…

CityPockets Shutters, Launches Coupon Discovery Site Reclipit

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The company’s new venture aims to be a sort of Pinterest for coupon clippers, allowing users to post and “reclip” deals posted by established deal bloggers and friends. Users can use a bookmarklet to clip the image and link to deal and repost the metadata to their Reclipit accounts…