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Street Fight Daily: Facebook Boosts Brands’ Targeting Power, Microsoft Launches SMB Marketing Tools
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing Custom Audiences Based on Engagement with Instagram Business Profiles… Microsoft Launches New Email Marketing and Invoicing Tools for Small Businesses… Uber Might Have to Radically Alter How It Pays Workers Following a UK Government Report…
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Street Fight Daily: Groupon Tests Payments, Belly’s 1 Million Check-ins
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Groupon Is Testing A Payments System To Compete With Square And PayPal (Business Insider)…
RIP Yellow Pages? Phone Books Re-shape Themselves for Life After Listings (PaidContent)…
Loyalty Startup Belly Hits 1 Millionth Check-In; Active Merchants Say Belly Check-ins Top Foursquare (TechCrunch)…
Social Network Swidjit Develops Local Currency/Barter System
CEO Alex Colket hopes the hyperlocal social network will centralize many of the key functions of Facebook, Twitter, Craigslist, Meetup and Yelp, into one. Swidjit allows users to post “have its” or “want its” to facilitate an online bartering system. The website launched on May 1, and items exchanged thus far include baby strollers, mattresses and even rides to Syracuse, N.Y.
Street Fight Daily: Groupon, Patch, Signpost, Digital First
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Groupon Customers Might Not Get Any Cash From That $8.5 Million Settlement (Business Insider)…
Signpost Makes Deal With Newspaper Biggies (Portfolio)…
The Case Against AOL, In Numbers (Ad Age)…
Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting
Using hyperlocal-targeted mobile signup ads — interactive in-app ads that allow users to submit basic contact information — marketers are paying on average $0.85 -$1.00 per user signup across all swing states, and $1.33-$1.45 across key battleground states like Wisconsin, Iowa, Indiana, Colorado, Missouri, Michigan, Ohio and Florida, according to a study released yesterday by mobile ad platform Pontiflex.
Case Study: The Benefits of Running a POS System in the Cloud
When David Steingard began researching point-of-sale systems to use at Laughing Man, the New York City coffee shop he founded with the actor Hugh Jackman in 2011, he was surprised at how expensive checkout terminals had become. Rather than paying $15,000 to $30,000 for a traditional POS system, Steingard opted to go with ShopKeep, a mobile system that runs on the iPad…
Street Fight Daily: Target Taps Shopkick, Groupon Offers Settlement
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Target Rolls Out Shopkick Integration Nationwide (TechCrunch)…
Groupon Offers Settlement for Gift-Card Lawsuits (Chicago Sun-Times)…
Sonar Offers On-the-Go Messaging to Friend Groups Nearby (GigaOm)…
The New Local Delivery Systems
The consumer decision now becomes: do I spend my precious hour driving and dickering at the store, or do I spend $20 for somebody else to do this for me? As crowdsourced delivery services gain acceptance, it’s not hard to imagine big brands like Apple Store, Home Depot or any restaurant chain leveraging delivery as a competitive advantage…
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