News and Analysis
Insticator Uses Trivia to Make a Serious Case for Ad Revenue
Insticator says its quizzes and polls generate 15 billion ad impressions each month, increase average website revenue by 160% a month and heighten average user engagement by 44%. We reached out to Kiersten Toye, who is in charge of the marketing team that works with client publishers at the company.
Street Fight Daily: Blue Apron Prices IPO, How Retailers Can Respond to Amazon’s Disruption
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Blue Apron and Delivery Hero Price IPOs Following Amazon’s Big Buy… How Retailers Will Have to Adapt to Avoid Getting Eaten by Amazon… The Race Is On to Challenge Google-Facebook Duopoly in Digital Advertising…
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Judge Suggests Some, But Not All, Bloggers Qualify as ‘Journalists’ Under Law
Perhaps hyperlocal bloggers are journalists after all. Federal Judge Marcos Hernandez in Oregon ruled last November that a self-proclaimed “investigative blogger” was not a journalist for purposes of Oregon’s shield law. But Hernandez has issued another opinion in the same case, responding to the criticism by explaining “I did not state that a person who ‘blogs’ could never be considered ‘media.'”
Street Fight Daily: Journatic CEO, PayPal Data, Geofeedia
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps (TechCrunch)…
Journatic CEO: Efficiencies Make Hyperlocal Work (NetNewsCheck)…
PayPal’s Key to Winning Mobile Payments: Data (GigaOm)…
MapQuest Tries Its Hand at Social Discovery With mqVibe
The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric “discovery” engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.
Street Fight Daily: CityPockets Closure, Qype Surges in Europe
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Closure of CityPockets Provides Window Into Daily Deal Biz Shakeout (GigaOm)…
Qype, The Yelp Of Europe, Claims Top Dog Status With 860,000 Places Reviewed (TechCrunch)…
AT&T Completes YP Sale (BIA/Kelsey)…
Street Fight Daily: Offers to Google Maps, Patch Info in AOL Earnings
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S. (TechCrunch)…
AOL Earnings Reports Tell History of Patch Since 2009 (Poynter)…
Savored Makes Restaurant Reservations Based on Your Location (Mashable)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation