News and Analysis
What Happens to Local Data When Physical Stores Close?
More than 8,600 brick-and-mortar stores are expected to close this year. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains, outdated location data can lead to frustrated shoppers and missed opportunities for sales.
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$16 Billion Later, Facebook Eyes Local
If we take Facebook Offers as indication of the company’s forthcoming plan of attack in the local space, self-serve, in one form or another, will be at the core of its strategy. The company will likely invest heavily in educating merchants about self-serve advertising, and, with Offers, help teach merchants about the fundamentals of commerce-based marketing…
Client Relationships Gained at Street Fight Summit
In a post-event poll, attendees said they made at least one new prospective client or partner contact, with the majority making five to 10 and a handful came away with 10 or more. Sponsor Blank Slate, which set up a table at the event, developed several new client relationships — and made a video about their positive experience.
Hyperlocal News Coverage of Classroom Violence Requires Caution
News videos of classroom brawls and bullying in local schools are newsworthy, but the hyperlocal coverage may draw threats from some who don’t want the information published. This year, legal claims emerged in New York and Philadelphia that provide some guidance on what hyperlocals may expect if they cover such sensitive types of local stories…
Street Fight Daily: Foursquare Hires CRO, Groupon Stock Probed
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Hires Former iAd Exec as Revenue Chief (AdAge)…
Groupon Stock Spike Probed (Wall Street Journal)…
Does Facebook Have a ‘Yelp Problem’? (ScreenWerk)…
Street Fight Summit West: Capturing the Local Consumer
The local consumer is at the heart of everything we all do in hyperlocal. Whether you’re working with a client to develop repeat customers or trying to get more end users to your app or website, you’re thinking constantly about the local consumer. At Street Fight Summit West, the discussion will focus on this very essential topic…
Cont3nt Connects Local Publishers With Freelance Multimedia Journalists
The explosion of mobile content creation and sharing has enabled citizen journalists all over the world to upload and broadcast news immediately, wherever it’s happening. But folks on the ground at a news event rarely get paid for their reporting. Cont3nt, a new wire-service of sorts, is hoping to supply publications with relevant place-based images and videos by connecting them directly with freelance journalists…
Street Fight Daily: Patch Partnership With WPIX, Addiply Network Live
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Patch, NY’s WPIX Form Content Partnership (NetNewsCheck)…
How Facebook’s Mobile ‘Sponsored Stories’ Are Designed To Kill Groupon (Business Insider)…
Addiply Networks 2,700 Hyperlocal UK Sites for National Ads (Out With a Bang)…
How Hyperlocals Can Burn In Their Brand
How important is branding to hyperlocals? I put the question to a handful of editors, publishers and other leaders of hyperlocals that are successful or are headed in that direction. What’s interesting, and reassuring, is that they were are in basic agreement: branding is important, it has to be earned, and audiences wield the iron that burns in the brand…
INFOGRAPHIC: SF, LA Top List of Cities With Socially Savvy SMBs
The study found that Grand Rapids and Oklahoma City have the highest percentage of SMBs with Facebook pages at 29% and 28% respectively. The number is a little less than half of what Borrell Associates estimated for the overall percent of SMBs that used Facebook as a promotional tool in 2011 (60.4%) and well below Merchant Circle’s figure in late 2011 (70.0%)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation