PODCAST: This Week in Location-Based Marketing — Apple, Dan Martell

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan take a global tour from RVs to TataDocomo in India and everywhere in between. They look at Apple’s latest patent – # 20120115512; are we seeing the end of the coupon?; and how  Converse is using LBS to connect with customers. Plus we have our usual plethora of deals, our resource of the week PLUS special guest legendary entrepreneur and Canadian extraordinary, Dan Martell. Enjoy!

Episode 77

Recorded: May 13, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. All Stays Camp launches RV camping mobile application (6:06)
2. Tata DoCoMo partners with Snapdeal (9:00)
3. Apple files patent: #20120115512 for Beacon-based Geofencing – why? (12:45)
4. Edo Interactive to launch card-based location offers – signalling the end of coupons? (20:00)
5. Converse partners with Journeys for mobile QR marketing campaign (28:35)

Featured Guest
Clarity: With Dan Martell (36:35)

Funding / M&A News
1. EchoEcho closes $750K from Google Ventures (43:55)
2. Samsung acquires MSpot – an $8+ million buy that gets them in the cloud busines (46:28)
3. Belly raises $10M from Andreessen Horowitz (53:00)

Resource of the Week
Marketing Goes Local (58:25)

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