A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Patch, NY’s WPIX Form Content Partnership (NetNewsCheck)
Patch, AOL’s hyperlocal news network, is partnering with Tribune Broadcasting’s WPIX-TV in New York to feature Patch content on daily PIX newscasts, Patch announced today. The “Patch on PIX” segments kick off this week on the station’s 5 p.m. newscast, and are expected to expand to the PIX Morning News.
How Facebook’s Mobile ‘Sponsored Stories’ Are Designed To Kill Groupon (Business Insider)
In theory, Facebook’s Sponsored Stories could shape up as a huge threat to Groupon: They combine discounted deals and coupons with the implied recommendation of a friend. And if any marketer figures out how to persuade mobile Facebook users to give up their location data as well, then Sponsored Stories could eventually include a hyperlocal aspect.
Addiply Networks 2,700 Hyperlocal UK Sites for National Ads (Out With a Bang)
Rick Waghorn: Criticism of hyperlocal was that it can’t deliver “ubiquitous coverage” for a national brand seeking nation-wide local advertising space. … We can now offer national brands an advertising opportunity in every postcode district in the UK.
Foodspotting Moves to Ensure You Don’t Need Yelp’s App (GigaOm)
Erica Ogg: Foodspotting has updated its app to incorporate Yelp data, allowing you to find important restaurant details, like when it’s open, where it’s located and more importantly, the reviews. Each restaurant listed in Foodspotting, which has a little over 3 million downloads to date, will now have a dashboard, or profile page.
SMBs ‘Claim’ Facebook Presence Yet Fail to Link from Their Websites (ScreenWerk)
Greg Sterling: In various US surveys the data show that between about 45% and 70% of SMBs report having a Facebook page/presence. This doesn’t reflect ROI or success but merely indicates presence. In contrast, Implied Intelligence performed an analysis of US SMB websites recently and found that only 13.6% of 1.3 million SMB websites showed links to a Facebook page or profile.