News and Analysis
Marketing Storytelling: 4 Success Tips from Props
Especially as automation changes the MULO (multi-location) marketing landscape and brands use AI to target and “talk” to their consumers and prospects, the value of human-to-human connection or storytelling becomes more important. How do MULO retail, restaurant, and service brands build real loyalty among the people who spend (or could spend) with them? Joseph Perello, […]
Who’s Minding the Store? Who’s Watching the Kids?
This election season, the issue of childcare is a significant topic of conversation. MULO (multi-location) brands are already challenged by labor shortages, rising minimum wages, and ongoing retention challenges. Add to that scheduling and expense challenges that arise from childcare duties and those challenges get even more complex. Childcare costs in the U.S. are staggeringly […]
Automotive Advertisers Set Sights on CTV
Fresh from releasing its H2 2024 H2 Pharmaceutical and Healthcare Market Report, Mediaocean, an omnichannel ad platform, is out with its H2 2024 Automotive report. While linear TV remains a much cited choice for ad spend because of its ability to raise and spread product awareness, CTV has come on as the new darling channel […]
Latest Posts
Pop Goes the Pop-Up Shop — For Big Brands and Mom & Pops
The Pop-up shop has long been part of the retail and restaurant landscape. They are temporary locations. Multi-location brands may take their products into small footprints or new configurations and venues and small brands may start with a limited-run concept and then expand it. 5 Pop-Up Models Some are seasonal. For example, Bryant Park in […]
The Home Depot’s Melanie Babcock on the Rise of Retail Media Networks
Melanie Babcock joined The Home Depot in 2013 as Senior Director of Social Media and rose through the ranks to become Vice President of Retail Media+ and Monetization in February of this year. RM+ is the largest home improvement retail media network. StreetFight sat down with the Ann Arbor, Mich., native to get her insights […]
Groceries Have Opportunities to Build Customer Loyalty
Global consumers, feeling cautious in an uncertain economic climate, are going on fewer holidays and eating out less frequently, according to data analysis from Eagle Eye. This SaaS company powers real-time customer loyalty programs and promotions for grocers and retailers in the U.S. and abroad. In a report, “Grocery’s Great Loyalty Opportunity,” the findings suggest […]
Criteo Expands Shopify Integration, Giving Merchants Greater Access to High-Intent Buyer Audiences
The commerce media company Criteo expanded its Shopify integration this week, making it easier for merchants to access its app through new self-registration capabilities and integrate their Shopify storefronts with Criteo’s network. The expansion to Criteo’s Shopify integration is the latest in a string of recent updates designed to make it easier for merchants on […]
Direct-From-Consumer Data (DFC): Anatomy Of A Future-Proof Brand
Third-party cookies have crumbled. The IDFA is DOA. GDPR stopped being generous. In just a few short years, marketers have seen the tables turn nearly 180° — from an age where black box data ran amok and digital fingerprints littered the web to a point where consumers emerged victorious in a quest to have their […]
Boom & Bust: Learnings from Multi-location Brands
What do Brooks Brothers, White Castle, and 7-Eleven have in common? They are among the multi-location retailers, restaurants, and convenience stores founded 50+ years ago and are still operating today. Restructuring, downsizing, and a move to omnichannel sales are inevitable. When you read about brands that have survived and even thrived over the decades, many […]
Lauren Niehaus Shares 7 Things Retailers Can Learn from the Cannabis Industry
On 4/20, now considered the “national holiday” for cannabis retailers and consumers, I spoke with Lauren Niehaus, Executive Director of Government Relations at Trulieve.Trulieve has the largest retail footprint of cannabis dispensaries today, spanning 185 locations across 10 states — and growing. Growing is an aspect of what Trulieve currently does. Cultivation is part of […]
Report: Cookie Depreciation Concern Remains High Among Advertisers
Sixty-percent of publishers say they are concerned about cookie depreciation, but just 24% currently have a solution in place for their cookieless future. Those are just a few of the worrying findings from a new DoubleVerify survey of more than 800 industry professionals from a wide variety of backgrounds, including media buyers and senior decision-makers. […]
Experiential Marketing: Connections Over Impressions
Experiential marketing is the future of advertising, not just because it’s fun for participants and makes them feel more connected to the brand – though that’s true in a well-executed campaign. It’s the future because it’s more effective. As Business News Daily notes, when people participate in a brand experience or interaction, 40% say they […]
Stirista Acquires Customer Portfolios, a Strategic Lifecycle Marketing Provider
While many martech firms are retracting in 2023, Stirista is looking at expansion. The data-driven marketing company is acquiring Customer Portfolios, a Boston-based strategic lifecycle marketing provider, in a bid to bolster its customer acquisition marketing solutions with an integrated first-party data platform. “We are thrilled to welcome the talented team at Customer Portfolios to […]
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Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust