News and Analysis
Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company
At a time when customers are accustomed to looking up insurance quotes on the Web or through an app, Edward Gold, advertising director at State Farm, says his company thrives off of its local interactions. He spoke with Street Fight about the approach the insurer takes with marketing at the local level.
Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Defies Expectations, Posting Big Growth Despite Warnings That Revenue Will Slow… Twitter User Growth Stalls, and Investors Respond in Kind… Here’s How Snap’s Placed-Assisted Attribution Abilities Will Garner Revenue…
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Who’s Hiring: New Hyperlocal Jobs Posted at Factual, SCVNGR and More
Street Fight’s job listings board, powered by StartUpHire, has added listings within the past few weeks. The board hosts multiple listings in operations, sales and tech, from companies such as Mashery, Factual, Loopt, OneSpot, Yipit, JiWire, Half-Off Depot, Inc., EveryScape, SCVNGR and Poggled. Below, we examine the newest hirers.
Street Fight Daily: Twitter’s Mobile Success, Foursquare Apps
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
… Twitter’s Mobile Ads Begin to Click (WSJ)… Foursquare now includes other apps inside its own, adding context to your location (The Next Web)… Tim Armstrong Reportedly Asked An Old Friend To Save Patch, And He Said No (SAI)…
Street Fight Daily: Google Now, ‘Times’ Debriefs on Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… p style=”text-align: left;”>Google Now’s Personalized Search With Automated Results: Creepy Or The Future Of Search? (Fast Company)…
Five Things The New York Times Leaned From Its Three-Year Hyperlocal Experiment (Nieman Journalism Lab)…
Project Glass Is The Future Of Google (TechCrunch)…
Patch Local Editor is Having Fun (Romenesko)…
Placecast Expands Geo-Marketing Platform to Mobile Wallets
Earlier this month, mobile advertising company Placecast hit 10 million active users on its ShopAlerts platform — a white-label service that helps advertisers like North Face and AT&T push geo-targeted offers to consumers who opt in. Now, the six-year-old company is expanding into the mobile wallet space with the launch of ShopAlerts Wallet this morning…
Case Study: Coffee Shop Prizes Engagement Over Customer Acquisition
Customer engagement will always trump customer acquisition at Groundwork Coffee, an organic coffee roaster with seven outposts in the Southern California area. The company has been able to increase both the frequency of customer visits and the average ticket per visit by partnering with a digital loyalty program called FiveStars…
Street Fight Daily: NYT Ends ‘Local’ Experiment, Patch Pressure
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… ‘Times’ Will End Partnerships with N.Y.U., CUNY on Hyperlocal Blogs (Capital New York)… Patch Puts Pressure on Local Editors (Romenesko) … Groupon China Venture To Merge With Tencent-Backed FTuan (Bloomberg)…
Why Loyalty Programs Are Broken — And How to Fix Them
The customer loyalty vertical is red-hot. Startups from Silicon Valley to Chicago are working hard to innovate in this area, and, in so doing, are revolutionizing the way brick-and-mortar businesses do business. But startups need to look beyond the simple punch-card model and expand their loyalty products to include features that will effectively influence customer behavior…
Street Fight Daily: Yelp Featured, Facebook Pulls Location-Aware App
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…
Apple To Feature Yelp Check-Ins Within IPhone Maps App (Bloomberg)…
You Won’t Find Friends Nearby Anymore: Facebook Pulls Its Location-Aware Mobile App To Add New Friends (TechCrunch)…
An NJ Hyperlocal Net to Rival Patch, Literally (NetNewsCheck)…
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