News and Analysis

Job Changes at DexYP, Pinterest, Cuebiq, and Vendasta

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Mono Solutions, Groupon and HomeStars .

Amazon’s Prime Day Brought Buyers to Other Brand Retailers As Well

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In the afterglow of the annual shopping event, Amazon announced that Prime Day “grew by more than 60 percent compared to the same 30 hours last year.” But rival retailers also seized the opportunity to market competing offers and discounts during the event to consumers.

Raise Report: New Funding for Upserve, Brandless, OnboardIQ

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Josh.ai, Datatron, Sendence, and ZeroFox.

Latest Posts

PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Montreal-based DigiCity can do what others have tried before to marginal success; Xtify’s news about location-triggered push notifications; the resource of the week and Jonathan Stephen – head of mobile with JetBlue Airways, swings by to tell us about location is moving the airline industry forward…

Street Fight Daily: More Recommendations, Square Cloned

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A roundup of today’s big stories in hyperlocal content, commerce, and technology. Former Microsoft Dealmaker Fritz Lanman Launches Livestar Recommendations App (All Things D)… Rocket Swipes ‘Double Digit Millions’ for Square Clone (GigaOm)… Daily Deal Dashboard Redeem & Get Launches Redepmtion Management Tool for Marketers (The Next Web)… Apps That Present Highlights of the World in Front of You (NYT)

Case Study: Weather Channel Partners With PlaceIQ for Targeting

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Pat McCormack, vice president of mobile sales and strategy at The Weather Channel Companies, talks more about the PlaceIQ partnership and explains how adding locality to the creative of a mobile ad improves user engagement…

How Hyperlocals Should Handle User-Generated Content

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There was a recent media kerfuffle when the Nashville Tennessean ran two un-bylined articles produced by publicists at the Vanderbilt University Medical Center. Was that a no-no? We asked Jane Stevens to explain what works and what doesn’t when sites, as they should, turn to their audience for articles and other content…

Street Fight Daily: Living Social Flush, AOL at Juncture

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.LivingSocial Steers Clear of IPO (WSJ)…SOURCE: AOL Faces Brutal Choice On Patch — Close It Or Double Down (SAI)…TripAdvisor Relaunches Local Picks Facebook App, for Restaurant Tips from Friends and Locals (The Next Web)

Why Mobile Can’t ‘Save’ Local News

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The only thing that saves local news is really good, unique local content and community allegiances that make it clear the news product is more than just a way to make money. The commitment has to be obvious. This is why a handful of mom-and-pop hyperlocal blogs have flourished as lucrative small businesses. And this is why the best growth at Patch is driven by the most committed local editors who weave themselves into the community fabric…

Using Content Management Tools to Unleash Local Media

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Rebelmouse, the creation of Paul Berry, ex-CTO of the Huffington Post, is a publishing platform that curates articles from the tweets, retweets and links from Twitter and Facebook accounts and displays them in the now popular Pinterest-tile format. The new platform validates how easy it is to leverage social media for publishing…

Street Fight Daily: Square Loyalty, LocalResponse Nears Profit

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Square Gets Into the Loyalty Game with Digital Punch Cards (GigaOm)…

LocalResponse: Our Ad Network Has 7 Billion Impressions Per Month And Is Almost Profitable (TechCrunch)…

On The Heels Of Its Funding, Yext Gets A New Interface And Review Monitoring (TechCrunch)…

Constant Contact Opens SaveLocal to Public

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Constant Contact has opened its social promotions play SaveLocal to the public after three months in a customer-only beta. The rollout is the next step in what has been a coordinated push by the company to position itself as a full-service marketing service for small merchants…

Factual Adds Monetization Capability With New API

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Factual has added engagement and monetization capabilities to its set of local data tools with the release of a new Monetize API. The API enables developers to snap deals and other engagement tools like restaurant reservations to any business in a developer’s local dataset, and share in the revenues generated from conversions…