News and Analysis
Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season
According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.
Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen… Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million… How the Right Media Partnerships Can Help Brands Build Trust…
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Are QR Codes Here to Stay?
From a hyperlocal perspective, QR codes can be a powerful tool. It’s important to consider them as an engagement vehicle to drive traffic to your local destination, whatever that may be. Local store, local event, doctor’s office or coffee shop — they can be leveraged to increase footfall and ultimately revenue…
Who’s Hiring: New Hyperlocal Jobs Posted at Factual, SCVNGR and More
Street Fight’s job listings board, powered by StartUpHire, has added listings within the past few weeks. The board hosts multiple listings in operations, sales and tech, from companies such as Mashery, Factual, Loopt, OneSpot, Yipit, JiWire, Half-Off Depot, Inc., EveryScape, SCVNGR and Poggled. Below, we examine the newest hirers.
Street Fight Daily: Twitter’s Mobile Success, Foursquare Apps
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
… Twitter’s Mobile Ads Begin to Click (WSJ)… Foursquare now includes other apps inside its own, adding context to your location (The Next Web)… Tim Armstrong Reportedly Asked An Old Friend To Save Patch, And He Said No (SAI)…
Street Fight Daily: Google Now, ‘Times’ Debriefs on Hyperlocal
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… p style=”text-align: left;”>Google Now’s Personalized Search With Automated Results: Creepy Or The Future Of Search? (Fast Company)…
Five Things The New York Times Leaned From Its Three-Year Hyperlocal Experiment (Nieman Journalism Lab)…
Project Glass Is The Future Of Google (TechCrunch)…
Patch Local Editor is Having Fun (Romenesko)…
Placecast Expands Geo-Marketing Platform to Mobile Wallets
Earlier this month, mobile advertising company Placecast hit 10 million active users on its ShopAlerts platform — a white-label service that helps advertisers like North Face and AT&T push geo-targeted offers to consumers who opt in. Now, the six-year-old company is expanding into the mobile wallet space with the launch of ShopAlerts Wallet this morning…
Case Study: Coffee Shop Prizes Engagement Over Customer Acquisition
Customer engagement will always trump customer acquisition at Groundwork Coffee, an organic coffee roaster with seven outposts in the Southern California area. The company has been able to increase both the frequency of customer visits and the average ticket per visit by partnering with a digital loyalty program called FiveStars…
Street Fight Daily: NYT Ends ‘Local’ Experiment, Patch Pressure
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… ‘Times’ Will End Partnerships with N.Y.U., CUNY on Hyperlocal Blogs (Capital New York)… Patch Puts Pressure on Local Editors (Romenesko) … Groupon China Venture To Merge With Tencent-Backed FTuan (Bloomberg)…
Why Loyalty Programs Are Broken — And How to Fix Them
The customer loyalty vertical is red-hot. Startups from Silicon Valley to Chicago are working hard to innovate in this area, and, in so doing, are revolutionizing the way brick-and-mortar businesses do business. But startups need to look beyond the simple punch-card model and expand their loyalty products to include features that will effectively influence customer behavior…
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Beyond Likes: Win Hearts with Emotional Marketing