News and Analysis
Street Fight Daily: Online Brands Go Brick-and-Mortar, Voice-Assistant Arms Race Escalates
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why E-Commerce Brands Are Opening Brick-and-Mortar Stores… Amazon and Apple Escalate Battle of Virtual Assistants… Tech Companies, Led by Amazon, Spend More Than Any Other U.S. Companies on R&D…
GTCR Acquires Majority Stake in Simpli.fi
GTCR, a Chicago-based private equity firm, has acquired a majority stake in Simpli.fi, a programmatic advertising platform that helps brands master local marketing at scale. The Simpli.fi management team, headed up by co-founders Frost Prioleau and Paul Harrison, will remain in charge of the company’s operations.
At Liftoff, a Classic Formula for Company Culture
It’s never too early to be intentional about establishing and promoting the key values you want your team to emulate, says Liftoff’s CEO Mark Ellis. It provides a set of criteria against which to assess candidates from a cultural fit perspective, as well as a rationale for promoting certain employee behaviors and discouraging others.
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Directories Business Consolidates: DexOne and SuperMedia Merge
The move comes as yellow pages companies continue to struggle with an increasingly fragmented market and this combination gives the new entity a leading edge in owning the local business market, over large competitors such as Constant Contact, with over 700,000 SMB clients.
Facebook and the Latent Local Layer
If Facebook were to really turn its attention to local, it could do some amazing things. Imagine if all of our posts and check-ins related to local restaurants were correlated together in a meaningful way. There’s little doubt Facebook could recommend the new place down the street based on your preferences and those of others similar to you, with a high likelihood of successfully predicting what you will like…
With Felix Buy, CityGrid Focuses on Closed-Loop Transactions
“As a standalone brand under CityGrid, Felix will be able to expand its advertiser base and develop new products that help local businesses find new customers across the web and mobile devices,” said Jason Finger, CityGrid’s CEO. “Now that Felix is part of IAC, it also has the ability to more effectively syndicate its current customers across the CityGrid network.”
How Can Hyperlocal Companies Crack the Local Sales Code?
Plum District, the daily deals site for moms, is just the latest to find that building a national sales force to woo small business marketing dollars is no easy task. In fact, the difficulty remains a barrier to profitability for all kinds of SMB-focused businesses — from Angie’s List to Groupon to Patch…
6 Geofencing Tools for Small Businesses
A number of mobile advertising platforms have recently stepped up with geofencing tools aimed directly at small business owners. Here are six tools that businesses of all sizes can use to reach out to consumers at targeted locations…
Where to Look if You’re a Job-Seeking Professional in Local
Based on our conversations with presidents and CEOs and other data we track in the marketplace, we have seen a strong demand in two key areas: sales and technology. Companies continue to build up both inside, outside and national sales forces across the country. On the technology front, if you have experience with a consumer driven web company, you know how robust the job market currently is for people with your skill set. Learn more about who’s hiring and who’s not…
Street Fight Daily: Trulia Files for IPO, Groupon Investors Exit
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Trulia Files to Go Public (New York Times)… Groupon Investors Give Up (Wall Street Journal)… Layoffs At Plum District Point To Changes In Hyperlocal Deals Market (TechCrunch)…
All Geotargeting Methods Are Not Created Equal
The social-mobile-local movement will most certainly drive even stronger interest in and use of geotargeting. But with all the options available, what factors dictate when marketers should use one method over another? It depends on what message they want to convey to whom and when, along with how much contact and engagement they want with the consumer…
PODCAST: This Week in Location-Based Marketing — Square, RapidBlue
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss the Starbucks/Square tie-up. Meanwhile, RapidBlue wonders if in-store movement the next battleground for location. Plus a special clip of “Fast Shopper, Slow Store” author Gary Schwartz…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature