News and Analysis
Street Culture: Blind References Help Weed Out Drama at Zaius
“In the hiring process, we often use the terms ‘smart, hungry, and humble,’” says Zaius CEO Mark Gally. “This notion of being humble is really a critical component of culture. We don’t take ourselves seriously, but we take our work extremely seriously.”
LBMA Podcast: Facebook, KFC China, Verizon
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Wasteless, Hong Kong tourism, Nestle Purina PetCare, Gravy Analytics + V12. Special Guest: Casey Binkley from Hauler Ads.
Street Fight Daily: Alphabet Mulls Big Investment in Lyft, Pubs Not Making Money on Facebook
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amid Waymo-Uber Drama, Alphabet Considers Lyft Investment of About $1 Billion… Study Finds Publishers Are Not Making Much Money on Facebook… Why Amazon Is the New Google for Buying…
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iOS6: Can Google Beat Apple in its Own Backyard?
Mapping is a game ultimately won on function rather than form. This requires lots of listings data and search algorithms; in other words, things that are non-core to Apple. Relative to Google’s tenure in this area, Apple is only starting to stitch together local vertical content partners like Yelp and TomTom. And it’s already starting to show…
7 Reporting Tools for Hyperlocal Journalists
It can be difficult for journalists covering hyperlocal news events to find enough relevant information and quality sources to generate the types of comprehensive articles and reports that readers find useful. Here are seven tools that hyperlocal journalists can use to streamline the process of gathering data and generating the types of multiplatform content that readers embrace…
Street Fight Daily: Village Voice Sold, Groupon Cuts Loom
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Village Voice Media Execs Acquire The Company’s Famed Alt Weeklies, Form New Holding Company (TechCrunch)… As Groupon’s New Operations Czar Seeks to Streamline, Job Cuts Loom (Crain’s Chicago Business)… Local Search Cage Match: Google Vs. Apple Maps (And Siri) (Search Engine Land)…
Patch Redesign Emphasizes Social as Path to Revenue Growth
AOL’s hyperlocal news network released a major redesign Sunday evening, pushing the platform away from a traditional editorial news property and into a more social, user-driven service. The move marks the beginning of what AOL CEO Tim Armstrong called “phase two” in the company’s evolution…
BxB Recap: Is This the Future of Local News?
The passion with the group at Block by Block isn’t just about great journalism — it’s about turning online journalism into a business; it’s about leveraging existing tools and creating new ones; and most importantly it’s about working to collaboratively across these businesses to make an impact…
Poll: 66% of Consumers Visit Hyperlocal News Sites
Two-thirds of U.S. consumers visit hyperlocal news sites within their area, according to a recent Street Fight poll, with 9% visiting multiple times per day, 26% visiting on a daily basis, and another 16% doing so weekly. The 500-person survey, conducted on behalf of Street Fight by third-party opinions site Toluna QuickSurveys, reveals an avid and growing reader base…
Report: Retail Check-Ins Most Popular on Saturday Afternoons
Shoppers in America check in on the weekends. A new study from LocalResponse finds that the hour between 2 and 2:59 p.m. on Saturday is when the most check-ins happen at retail stores. Meanwhile, Friday — led by a strong push at night — trumped Sunday as the second-most checked in day.
PODCAST: This Week in Location-Based Marketing — Twitter, Passbook
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s new location targeting, Apple’s Passbook and Swarm’s in-store analytics. Plus funding news, the resource of the week and Asif sits down with Roximity’s Danny Newman.
Street Fight Daily: Facebook Offers, Groupon Editor Exits
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Adds Barcodes, New Ad-Buy Rider To Its Offers Coupon Product (TechCrunch)… Groupon Loses Managing Editor to Sun-Times Parent Wrapports (Romenesko)… Trulia Stock Pops on Opening Day (Wired)…
Extracting Key Metrics to Make Your Hyperlocal Site More Valuable
“Quantitative” data — those UVs and PVs — work effectively for advertisers who want volume, Lofgren says, but most hyperlocals aren’t big enough to deliver multi-millions numbers in audience. “Qualitative” data, he says, tells you who your customers are — by their activity on the site, as it’s actually happening — or their identity, with information neatly served up from sign-up info. But it can tell much more if the publisher surveys a sampling of site visitors with multiple-choice questions…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature