PODCAST: This Week in Location-Based Marketing — Twitter, Passbook

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s new location targeting, Apple’s Passbook and Swarm’s in-store analytics. Plus funding news, our resource of the week and Asif sits down with Roxitmity’s Danny Newman.

Episode 95

Recorded: September 15, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Asif’s take on the “Mobile Engagement in Retail” conference in Denver (1:15)
2. Twitter announces more and better ways to use location targeting (9:30)
3. TMP TalentBrew adds a deeper location element (14:42)
4. Swarm, in-store analytics, launches (but I can’t find a website for it) (16:51)
5. Apple’s Passbook official hitting devices – what does this mean for SoLoMo? (25:30)
6. Locaid launches IP location (36:30)

Featured Guest
Danny Newman, co-founder of Roximity (39:00)

Funding / M&A News
1. Edo Interactive closes $15million (47:40)
2. Sosh, the hipster network, ain’t too cool for $4million (49:30)

Resource of the Week
Article – How to use location-based information to maximize direct marketing campaigns (PDF) (52:20)

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